Vacatures
>
Amsterdam

    Specialist CRM Campaigns Sale - Amsterdam, Nederland - PVH

    PVH
    PVH Amsterdam, Nederland

    2 weken geleden

    PVH background
    Voltijd
    Beschrijving

    Design Your Future at PVH

    Specialist CRM Campaigns Sale & Promotions TH

    Be part of an iconic story.

    PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

    The Team

    The Digital & Membership team sits within PVH EMEA DTC Hub, the hub overseeing all direct-to-consumer channels. Within the Digital & Membership team, the Membership & CRM's pillar is building the number one premium fashion retail benchmark on membership & CRM and transforming EMEA DTC into a members-first business. Across the team, we are focused on designing state-of-the-art membership programs that customers want to be a part of, acquiring new members with a robust program, and maintaining direct and personal relationships through valuable and relevant communication, benefits and offers. All of this is geared towards our ultimate goal to increase O&O full-price repeat purchases through the best membership & CRM program in the industry. We do this work by pairing the power of data and insights, with passion, collaboration and trust in our team and iconic brands.

    The Position

    In this role of CRM Campaign Specialist, Sale & Promo Campaigns you are responsible for planning, developing, implementing, and optimizing all Sale and other promotional newsletter campaigns to drive customer engagement, retention, and revenue growth. Sale campaigns are the core revenue drivers and require your agile and proactive approach to planning, execution, stakeholder management and analysis. You will work closely with cross-functional teams, including marketing, Ecom, Retail, Outlet, data analytics, and technology, to ensure the successful contribution of these types of CRM campaigns to delivering on our targets for email attributed revenue.

    This role reports to Senior Manager, CRM Campaign Management, Tommy Hilfiger Europe.

    Key outputs & responsibilities:

    Sale and Promo CRM Campaigns Strategy & Planning:

  • Collaborate with key stakeholders across Ecom, Retail, Outlet and Brand Marketing teams to develop sale CRM campaign planning aligned with business objectives
  • Alignment and planning for Cyber Month period and Targeted Offer campaigns
  • Define email campaign objectives, key performance indicators (KPIs), and success metrics
  • Contribute to email performance (re-)forecasting process for sale and other promotional campaigns including KPI target setting

    • Sale Campaign Development and Execution:

  • Create a seasonal sale and other promotional moments briefs with specific details on each campaign content, offers, promotions, assortment, markets, channel participating timing and creative assets
  • Manage briefing sessions with creative development team
  • Collect and implement stakeholders' feedback
  • Coordinate campaign copy translations
  • Emails campaign building, testing, and scheduling
  • Be proactive about last minute changes (offer, markets, channels, dates, etc)

    • Sale Campaigns Data Analysis and Optimization:

  • Analyse each Sale campaign performance data and engagement metrics to identify insights and optimize campaign effectiveness
  • Manage Sale retrospective and reporting sessions with key stakeholders
  • Initiate and plan A/B testing to drive continuous optimization of promotional emails
  • Bring insights on the previous sale campaign's performance with ideas on the optimization for all future campaigns
  • Collaborate with insights team to leverage customer data for segmentation and personalization

    • Cross-Functional Collaboration:

  • Work closely with Ecom, Retail, Outlet, Brand Marketing, Member Growth and Technology teams to align Sale campaigns with broader marketing initiatives and business goals.
  • Coordinate with creative teams to develop compelling campaign content and assets.
  • Collaborate with Ecom Site Merch & Content team to optimize email funnel journeys

    • Desired Skills and Job Requirements:

  • Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.
  • Proven experience (3 years) in CRM campaign management, preferably email marketing knowledge and experience
  • Strong understanding of CRM principles, customer lifecycle management, and marketing automation.
  • Proficient in using CRM and marketing automation platforms (preferably Salesforce).
  • Familiarity with data analysis, segmentation, and targeting techniques.
  • Excellent analytical skills and ability to derive insights from data.
  • Strong project management skills, with the ability to handle multiple campaigns simultaneously.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Attention to detail, with a focus on accuracy and quality of campaign execution.
  • Ability to adapt to a fast-paced and dynamic work environment.
  • Fluency in English (written and verbal)
  • Enthusiastic, flexible and proactive personality

    • Be valued.

    In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

  • How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
  • Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
  • Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
  • Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
  • Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts

    • Be part of it.

    PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

  • PVH

    Specialist CRM Campaigns Sale

    4 dagen geleden

    PVH Amsterdam, Nederland Voltijd

    Design Your Future at PVH · Specialist CRM Campaigns Sale & Promotions CK Be part of an iconic story. · PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the ...

  • PVH Corp.

    Specialist CRM Campaigns Sale

    2 weken geleden

    PVH Corp. Amsterdam, Nederland Paid Work

    Design Your Future at PVH · Specialist CRM Campaigns Sale & Promotions TH · Be part of an iconic story. · PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the ...

  • Informa Markets

    Marketing Executive Intern

    1 week geleden

    Informa Markets Amsterdam, Nederland

    **Company Description** · Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via major exhibitions, virtual events, onl ...

  • Monster Worldwide, Inc.

    Campaign Manager de

    3 weken geleden

    Monster Worldwide, Inc. Amsterdam, Nederland

    Our Amsterdam, Netherlands office is currently looking to hire a talented Campaign manager for our German market to join our global team. · The global pay-for-performance team at Monster manages the whole process with the client and the team from Monster (performance marketing, c ...

  • Monster Worldwide, Inc.

    Campaign Manager Uk

    3 weken geleden

    Monster Worldwide, Inc. Amsterdam, Nederland

    Campaign Manager UK - Pay for Performance (PFP) · Our Amsterdam, Netherlands office is currently looking to hire a talented Campaign manager for our UK market to join our global team. · The global pay-for-performance team at Monster manages the whole process with the client and t ...

  • Travix

    Growth Marketing Intern

    2 weken geleden

    Travix Amsterdam, Nederland

    **Growth Marketing Intern · - Amsterdam** · Full-time, paid internship, 6 months, for **enrolled students only**. · Join Travix, where we connect people with their dream destinations We're a team passionate about making travel accessible and exciting for everyone. · **Key Respons ...

  • Workster

    Dutch-speaking Account Development Representative

    3 weken geleden

    Workster Amsterdam, Nederland

    Workster partners with a "Top Workplace" tech business outsourcing company that is looking to hire a Account Development Representative with Dutch for a tech giant. As an Account Development Representative, you will create winning campaigns and outreach strategies, qualify potent ...

  • Fender

    Business Development Manager

    2 weken geleden

    Fender Amsterdam, Nederland

    **Fender Musical Instruments Corporation** is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates ...

  • Blink Charging

    Head of Marketing Europa

    2 weken geleden

    Blink Charging Amsterdam, Nederland

    Blink Charging is een geïntegreerde wereldwijde fabrikant, eigenaar, installateur en uitbater van oplaadoplossingen voor elektrische voertuigen. · **Head of Marketing Europe**: · **_Are you ready to lead the charge in revolutionizing the marketing landscape for Blink Charging acr ...

  • Cycle Concepts Holding B.V.

    Marketing Coordinator

    2 weken geleden

    Cycle Concepts Holding B.V. Amsterdam Centrum, Nederland

    **Job description**: · - Plan and Coordinate Branding and Marketing Events: · - Execute plans for promotional events to enhance brand visibility. · - Collaborate with internal teams to ensure seamless event logistics. · - Plan & Coordinate Shoots: · - Organize and manage photo an ...

  • Dept

    Business Development Executive

    2 weken geleden

    Dept Amsterdam, Nederland

    Business Development Executive · Amsterdam/Rotterdam/Hybrid · This role is part of our Holding team based in Amsterdam or Rotterdam. Our team is the driving force behind DEPT composed of individuals who thrive on sales, business development, and fostering new opportunities. As pa ...

  • Philips

    Marcomm Manager Ohc

    3 weken geleden

    Philips Amsterdam, Nederland

    **Job Title**: Marcomm Manager OHC · As Marketing Communication Manager you are responsible for Engagement Strategy and Experience for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and j ...

  • Ansarada

    Emea Marketing Manager

    3 weken geleden

    Ansarada Amsterdam, Nederland

    **What's the job about?** · Here's a great opportunity to join the leading software company in virtual data rooms, assisting clients such as law firms, investment banks, and multinational corporates with some of their most business-critical processes. It's a client-facing, cross- ...

  • IIC-INTERSPORT International Corporation GmbH

    Communications Manager

    1 week geleden

    IIC-INTERSPORT International Corporation GmbH Amsterdam, Nederland

    AMSTERDAM | MAY 21, 2024 · **COMMUNICATIONS MANAGER**: · IIC-INTERSPORT International Corporation GmbH is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover exceeding EUR 12 billion and more than 5,500 associated retailers in 42 countries, ...

  • HireOn Ltd

    Account Development Representative

    1 week geleden

    HireOn Ltd Amsterdam, Nederland

    Position: Account Development Representative with Dutch · Location: Dublin, Republic of Ireland · Work model: Hybrid, with 3 days per week at the office · Employment type: Full-time · Remuneration: 40,000 + potentially up to 30K commission OTE €70,000 but is uncapped) · **DUTIES ...

  • Patagonia

    Web Content Optimization Intern

    1 week geleden

    Patagonia Amsterdam, Nederland

    Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registere ...

  • Upfield

    Junior Brand Manager

    2 weken geleden

    Upfield Amsterdam, Nederland

    **Do you want to be part of Upfield's journey, the world's largest plant-based consumer goods company? And strive for a better plant-based future? Then this is an exciting brand management opportunity. We are recruiting a Junior Brand Manager for our office in Amsterdam** · Locat ...

  • Bifi

    Brand Manager Belgium

    2 weken geleden

    Bifi Amsterdam, Nederland

    **Company Description** · Make a difference in the world of branded protein snacking as Brand Manager BiFi Belgium (1 fte) at Jack Link's EMEA in Amsterdam. · About · Our family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consu ...

  • Meta

    Agency Partner Benelux

    3 weken geleden

    Meta Amsterdam, Nederland

    **Agency Partner Benelux Responsibilities**: · - Lead and develop key agency accounts: deliver revenue across the allocated agency portfolio and determine new, untapped growth opportunities while driving current revenue streams. · - Lead and Influence with strategy based on the a ...

  • iRhythm Technologies

    Sales Leader

    2 weken geleden

    iRhythm Technologies Amsterdam, Nederland

    **Boldly innovating to create trusted solutions that detect, predict, and prevent disease.** · - Discover your power to innovate while making a difference in patients' lives. _iRhythm is advancing cardiac care Join Us Now_ · At iRhythm, we are dedicated, self-motivated, and drive ...