Estanislao Mariscotti

As a business communication professional with over five years of experience in corporate communication and digital marketing, I specialise in helping organizations connect with their audiences in genuine and engaging ways. Whether it's crafting compelling content, managing social media campaigns, or developing integrated communication strategies, I thrive on delivering measurable results that drive business success

Digital Marketing Communications Specialist

Survea ·Jan 2022 - Present, Buenos Aires, Argentina

- Led cross-functional teams in the planning and delivery of content and digital strategy
- Produced clear, concise, and grammatically correct copy for different digital communication channels
- Implemented an online brand ambassadors initiative and trained the team on effective social media practices to increase the company’s presence on Facebook and LinkedIn
- Produced monthly campaign KPI reports to analyse campaigns performance, drive optimisation, and keep relevant stakeholders informed
- Cooperated with the social media manager to establish and optimize the content calendar across all social media accounts
- Monitored active campaigns to guarantee objectives and deadlines were met
- Strategised and monitored paid digital marketing across Facebook and Instagram with monthly budgets of more than $60,000 achieving an average 500% ROI
- Coordinated the design and activation of (digital) marketing campaigns, focusing on data collection and A/B testing to improve performance and achieve an average campaign improvement of 43%

Communications Specialist

Techint Group · Jan 2019 - Sep 2021 ·Buenos Aires, Argentina

Worked in the communications department of a leading global industrial holding (+50 communities in 25 countries), handling complex communication projects simultaneously. Collaborated on a daily basis with cross-functional teams (e.g., Employer Branding, PR, Investor Relations and Marketing) to produce communication initiatives that activated key stakeholders and drove organisational change:

- Coordinated the production and implementation of the CSR Annual Report for 55 global communities from 30+ countries, by managing internal and external stakeholders, internal task distribution, and timeline management
- Wrote the Community Relations chapter for Tenaris, Ternium and Tecpetrol sustainability reports
- Coordinated a high-profile CSR event with 500+ guests, including board members and government officials, covered by both local and national media(bit.ly/3KkuOJs)
- Created, edited and advised on copy to ensure message clarity, flow, grammar, and tone for different communication materials (e.g., press releases, website and SharePoint content, presentations, video scripts, social media posts, and newsletters)
- Created monthly social media reports with metrics from 45 accounts for upper-management decision-making
- Organised monthly global division meetings for 15 countries and 30+ communities, increasing attendance by 200%
- Implemented an online brand ambassadors initiative and trained the team on effective social media practices to increase the company’s presence on Facebook and LinkedIn
- Coordinated and monitored social media strategy with partner agencies

• University of Amsterdam
  MSc in Corporate Communication, 2021 - 2023 GPA: 8.0
• Universidad de 'San Andrés'​
  Bachelor in Communication 
  2008 - 2013