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    Specialist CRM Campaigns Sale - Amsterdam, Nederland - PVH

    PVH
    PVH Amsterdam, Nederland

    3 weken geleden

    PVH background
    Voltijd
    Beschrijving

    Design Your Future at PVH

    Specialist CRM Campaigns Sale & Promotions CK

    Be part of an iconic story.

    PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

    The Team

    The mission of the Calvin Klein CRM & Membership team aims to build and nurture strong customer relationships by enhancing personalized member experiences. This team plays a crucial role within the Direct-to-Consumer (DTC) organization by focusing on customer data, engagement, and loyalty initiatives, ensuring that Calvin Klein's DTC channels effectively engage and retain customers to drive brand growth and success.

    The Position

    As a vital team member within the CRM & Membership department, you will play a crucial role in our CRM campaign projects, reporting to the CRM Campaign Manager. Your responsibilities will encompass the end-to-end execution of diverse campaigns such as Seasonal Sale campaigns and Cyber month, orchestrating various stakeholders. These projects involve creative and data-driven aspects with a central focus on enhancing member retention and engagement. Proficiency in Salesforce Marketing Cloud is a must for success in this role. You will have the chance to collaborate across teams and engage with diverse stakeholders within the organization.

    Key Responsibilities:

    Manage CRM Campaign Projects within Calvin Klein:

  • Oversee (email-) marketing campaigns from inception to completion, including drafting briefs, leading creative kick-off meetings and reviews, managing translations, building emails using Salesforce Marketing Cloud, analyzing performance, and reporting results to key stakeholders.

    • Support CRM Initiatives:

  • Execute CRM initiatives aimed at acquiring, retaining existing consumers, and rewarding top consumers to boost sales and marketing efforts.

    • Drive Newsletter Success:

  • Enhance the commercial success of scheduled newsletters by generating testing ideas and recommendations following a Test & Learn roadmap.

    • Project Management & Prioritization:

  • Act as a gatekeeper for Calvin Klein campaign projects, overseeing progress in alignment with the roadmap. Take ownership of the backlog, prioritize deliverables, and consistently assess the potential value added by various projects.

    • Stakeholder Alignment:

  • Keep all stakeholders aligned and focused on project deliverables, ensuring adherence to timelines and specifications. Maintain project schedules and provide regular updates across involved teams.

    • Process Improvement:

  • Represent CRM and actively participate in the development and enhancement of project management processes.

    • Contribute to CRM Platform Vision:

  • Drive marketing automation initiatives and initiate projects to maximize the utilization of the current CRM infrastructure.

    • Manage Business Partner Relationships:

  • Foster day-to-day communication and updates with stakeholders across the business. Continuously review and optimize collaboration. Consult with markets and stakeholders on leveraging consumer insights and profiles to drive engagement, conversion, and lifetime value.

    • The Ideal Candidate

  • Proven experience in setting up large CRM campaigns preferable in direct-to-consumer retail.
  • Enthusiastic, flexible, and proactive approach.
  • Strong analytical skills.
  • Experience in using SQL for segmenting and adjusting member selections.
  • Adequate knowledge of HTML and CSS.
  • Solid project management skills, experience with tools like Asana, Jira, or similar as a plus.
  • Passion for innovation in marketing automation and campaigning.
  • Results-driven and fact-based communication style.
  • Exceptional organizational skills, with the ability to manage complex priorities and projects.

    • Education, Experience, and Minimum Qualifications:

  • University degree in fields such as Business, Marketing, Economics, Econometrics, Mathematics, or Computer Science.
  • 2-3 years of experience in digital marketing or CRM.
  • 2-3 years of experience in an international direct-to-consumer environment.
  • Fluency in English, both written and verbal.
  • Experience with Salesforce Marketing Cloud or other email/journey building tools.
  • Knowledge in CRM, database, and campaign management.
  • Preferably, knowledge of AMPscript.
  • Experience with email metrics.

    • Be valued.

    In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

  • How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
  • Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
  • Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
  • Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
  • Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts

    • Be part of it.

    PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

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