SANCHITA KOLE

With a significant overall 4 years of professional IT experience in Software Development and
Support and 2+ years in Salesforce Marketing Cloud Experience Configuration, Customization,
and Development of Salesforce Applications, I possess the knowledge and technical expertise
to work competently and efficiently with all current applications and systems. "My confidence
and passion in my career area have allowed me to successfully handle complex technical
situations and achieve positive outcomes on a consistent basis. In addition, I have received
various accolades for my quick learning and solving in the team."

Having worked as a Salesforce Marketing Cloud Analyst, I am fully adept at all aspects of the
job. Besides developing and managing workflows, creating and implementing new business
solutions, and coordinating multiple sales teams, Throughout the years, I have demonstrated
numerous times that I am a proactive individual with exceptional leadership skills and the
crucial ability to think critically. What is more, for achieving extraordinary results, I have been
awarded Best performer of the year and HCL Achievers League on 2021 and 2022
simultaneously.

With continuous agility to learn and adapt to new business use cases has helped me to gain
insights into real-world problems and to find a simple solution to help customers and their
association with the brand. I am an active trailblazer and always try to stay updated with new
Salesforce offerings. Love to train new users in the ecosystem and also understand the
different connected systems to have a better customer journey in CRM.

SENIOR ANALYST - MARKETING CLOUD (SFMC)
HCLTech
Dec 2020 - Present
Coordinated work with internal and external stakeholders for campaign communications and plan launch.
Managed customer retention through campaign management and other retention programs.
Utilized optimization/analytics tools, as well as feedback capture, Surveys, and Loyalty points to engage
Improvised areas for campaign performance measurements, enhancements, and increasing engagements.
Integrated Salesforce Sales and Service Cloud with Marketing cloud using the Mobile connector
A specialist in Social Studio and Advertising to the target audiences within the Budget expected conversions.
Configured Mobile SMS and launched programs with consent capture through SMS
Created Marketing Automations to prepare Sendable Data Extensions after Data transformation with SQL
Launched Campaigns using Journey and also sync data to CRM with business logic.
Worked on Master DE automation and pushing specific data to child BU
Enabled multiple channels for communications across SMS, Whatsapp, and app.
Email personalization and ensuring proper version control with the proper location.
Provided training to Marketers and help them solve Newsletters related to Daily issues across market and email.
Closely worked with Ecom, MDM, and the BI team to understand the need for a better data flow within systems.
ANALYST - SALESFORCE ADMIN & CAMPAIGN MANAGEMENT (SFMC)
HCLTech
Feb 2019 - Nov 2020
Campaigns in Marketing cloud in Sprint-based Agile delivery model keeping timeline on priority.
Involved in Target Audience Segmentation, classified strategy to plan Campaign Launch calendar and monitor.
Campaign configuration by implementing Google and Campaign Tags for better KPI and engagement data
Created Audience, management of sendable data extension for different programs, and automation.
Quality Assurance and A/B testing of the campaign with variants to pilot specific markets and key brands
Monitored campaign performance and generated custom reports for the business.
Continuously monitor and report the execution of plans and measure effectiveness from data views.
Worked on HTML for designing templates using blocks and medium simple personalizations
Prepared Confluence documentation both Functional and Technical for Campaigns
Solved customer tickets to solve email send issues and resolved marketers' problems
Analyzed data extension data and filtered data to create a different set of test sends.
Created User Stories and Product backlogs for stakeholders and analyzed dependencies with stakeholders

Bachelors of Technology - ICT,
2015 - 2019