Marcomm Manager Ohc - Amsterdam, Nederland - Philips

Philips

Geverifieerd bedrijf

Amsterdam, Nederland

1 week geleden

Geplaatst door:

Daan Van den Berg

werver van beBee

Beschrijving

Job Title:
Marcomm Manager OHC

As Marketing Communication Manager you are responsible for Engagement Strategy and Experience for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and journey definition, vision, and direction for Philips.

Your role

Working within the business to bring integrated campaigns to life; briefing, planning, support message development, master asset/content exection as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned) to be activated locally
Optimizations and standards for effectiveness to raise the norms of integrated campaign and marcomm asset delivery in crosscollaboration
Omnichannel, CRM, app, shopper and website consumer content to elevate consumer experience and drive sales
Drives consistent and distinctive Brand Personality and Tone of Voice at category comms level
Manage agency partners according to annual agencies' Scope of Work and in partnership with procurement
Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context

You're the right fit if

Wellrounded Marketer (5+ years) with strong business and consumer understanding
Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment
Ability to translate marketing objectives/jobs to be done to deliver strong comms plans with measurable business impact
Experience with and able to manage global world class (creative) agencies
Ideally expertise in shopper communications in addition to consumer

About Philips
We are a health technology company.

We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.

Do the work of your life to help the lives of others.