- Supporting the AFH Program Development Lead to identify campaigns to unlock Global AFH as a marketing powerhouse across the globe
- Create & deploy central toolkits to support best in class and consistent execution locally
- Share best practice and key learnings in market. Scale activations local to global key success stories
- Building toolkits and assets to help deploy global Heinz brand campaigns in AFH
- Drive campaigns with global partners at a central relationship e.g. global hotel chains & QSR's
- Coordinate the creation and elevate customer & consumer facing content, including presentations and channel/customer specific brand value propositions and case studies
- In partnership with the BU's track and measure key initiatives across the globe
- Lead global rebranding to Kraft Heinz Away From Home
- BU Marketing Leads & AFH Leads, AFH Marketing Leads & AFH Sales Leads
- External agencies to build campaigns and toolkits
- In house designer
- Experience in building and executing campaigns in either retail or AFH
- Experience at a local market level is preferable
- Experience working with agencies to build campaign aligned to our core brand principles
- Experience defining KPI's to measure success of marketing campaigns and tracking performance
- Bachelor's degree
- AFH NSV, GP & Market Share
- AFH Strat plan to deliver 3 YP & 10 YS. Ensuring plan includes 5% of NSV is delivered through Innovation.
- Compliance to KH ESG commitments
- AFH Heinz Brand KPI
- AFH Capabilities MBO
- Deployment of Heinz Selection & Hospitality by Heinz globally
- An ambitious employer; we only want to the best for you;
- A fast career track like only few other companies can match;
- A competitive salary and excellent bonus structure (above market);
- Reimbursement travel expenses;
- Always room for new ideas; if you have a great idea, please let know, and we can set it in action
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Global Foodservice Brand Manager - Amsterdam, Nederland - The Kraft Heinz Company
Beschrijving
Description
The Role
Working within Global Away From Home Capabilities Team you will be accountable for
Key Partners
Experience Required
Please note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.
KPI's
What we offer you