Troy Ibarra

Creative and forward-thinking Digital Marketing Manager with 7 years of professional experience focused on developing and executing innovative and individualized campaign strategies. Strong communicator with natural leadership talent and a high emotional quotient who works well with all levels of staff and management. Driven team-builder with a passion for marketing. 

ADVERTISE PURPLE                    Santa Monica, CA

Digital Marketing Director           Feb 2022 - Present 

• Dictating the high-level strategy of 180+ clients and $5M+ in managed budget with supervision over a team of 6, including Advertise Purple's sole Enterprise Account Manager.
• Generating $150M+ in annual revenue for B2B and B2C clientele, including Fortune 500 brands. 
• Providing strategic counsel on the execution of paid media placements, influencer campaigns, blog content creation, paid search campaigns, digital events, and e-commerce partnerships.
• Proposing data-driven solutions for conversion-focused campaigns at the brand and product level through various partners based on the client’s target demographic, product positioning, market trends, and competitive landscape. 

Senior Digital Strategist     Aug 2021 - Feb 2022

• Supervised and trained new hires to help develop individualized brand strategies, improve client-facing communication skills, and learn internal processes.    
• Drove $8M+ in affiliate revenue at an average of 130.8% YoY growth through the creation of new brand and product level strategies to influence consumer purchasing behavior.   

Digital Strategist       Apr 2021 - Jul 2021

• Independently managed 30+ client accounts across multiple industries to formulate and execute digital strategies through performance marketing platforms like Commission Junction.

ROGERS AND COWAN PMK                       Los Angeles, CA

Integrated Marketing Coordinator       Aug 2019 - Mar 2021

• Worked with 15+ clients across multiple industries to develop and employ transformative marketing strategies using tactics including paid/organic social, digital activations, media integrations, partnerships, paid advertising, data analysis, experiential activations, and events. 
• Managed a line of business with a Fortune 100 client; Responsibilities included project management, ideation for experiential and digital activations, press mailers, vendor and partner outreach, award campaigns, web development, e-blasts, and industry/awards counsel.

TIPSY FREEZE LLC (Beverage Start-up)                       Los Angeles, CA

CEO/Founder         Feb 2017 - Apr 2019

• Executed all company operations including go-to-market strategy, investment opportunities, financial planning, activations, partnerships, public relations and intern management.

VARIETY                                                   Los Angeles, CA

Event Marketing Intern     Jan 2019 - May 2019

• Assisted with event ideation/execution to target entertainment executives & key industry players. 
• Managed product distribution, conducted attendee research, handled budgeting, created advertorial copy for Variety summits and social channels, created face sheets, and helped prepare for executive interviews.

20TH CENTURY FOX STUDIOS                                            Los Angeles, CA

World-Wide Marketing Intern        May 2017 - Jan 2018

• Assisted in strategy, preparation, execution, and summaries of digital, social, and experiential marketing campaigns for 20th Century Fox TV programming including a Planet of the Apes SDCC reveal, Simpsons season release campaign, Vikings faux-funeral procession, and flash giveaway campaigns.

LEADERSUP                                                 Los Angeles, CA

Marketing Coordinator          Nov 2016 - Aug 2017

• Conducted market expansion research and developed partnership acquisition strategies.
• Created a monetized business model, a Marketing & Sales playbook, and onboarding kit to support our goal of assisting young adults with little resources find employment. 

DELIVERY DASH                                                 Los Angeles, CA

CEO/Founder            Feb 2017 - Aug 2017

• Started a company that makes and delivers custom packages for club organizations at USC with responsibilities including customer acquisition, marketing and entry strategy, and product development (winner of the E- Challenge for entrepreneurship).

CALLED IT! (Mobile Application)                                            Los Angeles, CA

Brand Manager/Consultant       Feb 2016 - May 2017

• Managed the ambassador team at my university and advised the head of marketing on the design, brand image, and UI of the app to increase awareness and app downloads through localized marketing campaigns including incentive based pop-ups,  social activations and sponsored events.

Bachelors of Science from The University of Southern California in Business Administration