Bianca Radulescu

Dedicated Marketing  enthusiast with history of researching, planning, producing, managing and coordinating a range of events and creating meaningful content that satisfy clients and meet demanding objectives. First - rate attention and creative mindset. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Work experience: 

February 2023 – present – Skillab – Content Producer Freelancer 

• Created and managed a wide range of content including blog posts, social media content, and email campaigns that effectively communicated the company's value proposition and engaged the target audience. 

• Analyzed website traffic, engagement metrics, and social media metrics to identify trends and optimize content marketing initiatives for maximum impact.

 • Utilized analytics tools to track content performance and make data-driven decisions on content strategy and optimization. 

• Conducted regular A/B tests to optimize content performance and increase engagement rates.

 • Conducted thorough research and analysis to identify trends, insights, and gaps in the content landscape, and developed strategies to address them.

 • Analyzed content performance metrics using tools such as Google Analytics and SEMRush, and developed insights that informed content strategy and optimization. 

• Implemented marketing automation strategies that improved lead nurturing and engagement

 • Utilized marketing automation tools such as HubSpot and Marketo to streamline content production and maximize efficiency. 

September 2022 – Janury 2023 – Eventtrips – Digital Marketing Intern 

• Developed and executed successful digital marketing campaigns across various channels, including SEO, SEM, social media, and content marketing, resulting in increase in website traffic and lead generation. 

• Analyzed and reported on campaign performance using various tools, including Google Analytics, AdWords, and social media analytics, providing insights that led to campaign optimization and increase in conversion rates.

 • Optimized websites for search engines. Skilled in keyword research, on-page optimization, link building, and website analysis. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, and Moz. 

• Developed and managed PPC advertising campaigns on Google AdWords and Bing Ads • Managed and optimized eCommerce website using Magento

 • Created high-quality content, including blog posts, articles, website copy, and social media content, for various European Markets 

• Experience in creating reports on online performance, with excellent communication skills to present findings and work with cross-functional teams to implement changes. 

• Utilized email automation platforms like Mailchimp and Active Campaign to create targeted campaigns and automate workflows. Managed and analyzed newsletters identifying areas of improvement and implementing successful strategies to increase subscriber engagement and retention.

 • Strong copywriting, proofreading, and editing skills, with experience in creating website copy for multiple European Markets

 • Proficient in WordPress, a content management system (CMS), with experience in managing, publishing, and optimizing website content, customizing templates and themes, implementing SEO best practices, scaling and adding functionality using plugins, with cost-effective and efficient approach. 

September 2021 – May 2022 – Peroni NL – Content Strategist Intern 

• Conducted market research and analysis to identify target audiences, content trends, and gaps in the market, leading to the development of high-quality content that resonates with the audience. 

• Stayed up-to-date with industry trends and advancements in content and media technology, and made recommendations to improve strategies and tactics

 • Experience in using Salesforce for data analysis, dashboard creation and report generation. 

• Analyzed website traffic, engagement metrics, and social media metrics to identify trends and optimize content marketing initiatives for maximum impact. 

• Developed and executed content strategies to improve brand awareness, engagement, and conversions.

 • Conducted a comprehensive content audit that identified gaps in the content landscape and informed the development of a content strategy that addressed them.

 • Utilized Adobe Creative Suite, including Photoshop and InDesign, as well as Canva to create visually appealing content. 

November 2020 – June 2021 – PRIME Romania – Marketing Manager - Internship 

• Experience in Facebook Ads, able to create, manage and optimize advertising campaigns to reach target audiences. 

• Strong analytical skills, with experience in analyzing online user behavior and funnel metrics to suggest modifications and improvements.

 • Monitored and analyzed campaign performance using Google Analytics and other tools to optimize marketing efforts. 

• Developed and managed marketing budgets, ensuring efficient use of resources. 

• Collaborated with cross-functional teams, including product development and sales, to align digital marketing initiatives with business goals and objectives. 

• Managed a team of marketing specialists and provided guidance and mentorship to improve team performance.

 • Conducted competitive analysis to identify industry trends and develop successful digital marketing strategies

 • Advanced skills in Microsoft Office, including Excel, PowerPoint, and Word, able to perform data analysis, create presentations, and produce documents quickly and efficiently 

• Proven experience in troubleshooting and problem spotting, with an ability to find and implement solutions quickly.

 • Strong understanding of new technology trends and opportunities in the digital marketing space, able to stay on top of new technologies and industry developments.

Content & Media Strategy - NHL Stenden

University of Economic Studies, Business and Tourism