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    Digital Marketing Executive - Amsterdam, Nederland - Informa Connect of Informa PLC

    Informa Connect of Informa PLC
    Informa Connect of Informa PLC Amsterdam, Nederland

    5 dagen geleden

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    Beschrijving

    Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via major exhibitions, virtual events, online marketplaces, specialist content and data services.

    Job Description

    The Role

    This role forms part of the Food Portfolio at Informa Markets. As our Digital Marketing Executive (Inbound), you will work within the Digital Marketing teams, focusing on Smartcore (the best-in-class B2B food and nutrition marketing solutions partner) and our content digital platforms.

    You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, conversion rate optimization, setting-up tracking and have previous experience using web analytics platforms.

    Job Summary/Responsibilities

    Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget

    Maintain websites, ensuring they are fully optimized for best practice SEO

    Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate

    Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management

    Develop an in-depth knowledge of the target audience, understand digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance

    Qualifications

    Skills required

    Experience with delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO

    Previous experience with CMS platforms (e.g. Adobe Experience Manager or Smart Connection Media)

    Previous experience with setting-up tracking (e.g. in Google Tag Manager)

    Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics

    Proactive approach to constant analysis and optimization

    Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously

    Strong attention to detail

    Previous experience of using design tools: e.g. Canva, Photoshop is a plus

    Excellent copywriting skills a plus

    Qualities needed for culture fit

    Collaborative worker

    Excellent communication/ interpersonal skills both written and verbal

    A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills

    Willingness to help colleagues and share best practices

    Displays energy, enthusiasm and initiative

    #J-18808-Ljbffr
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