- Building a deep understanding of the target audience: Conducting thorough research to gain insights into the needs, preferences, and behaviors of the target audience to help create targeted and personalized messaging that resonates with the audience.
- You will be using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from concept to execution to analysis.
- Be the expert on campaign set-up/execution, platform strategy, performance and optimization using best in class know-how and insights to design strategies and tactics to achieve business objectives across a wide range of Paid Social and Display channels.
- Work closely with stakeholders, to translate media brief into tactical plans maintaining alignment with broader brand and media strategy as well as non-programmatic channels.
- Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.
- Manage existing external partner relationships and evaluating new media opportunities and partners for testing.
- Manage campaign budgets, track expenses and manage invoice process, ensuring that campaigns are executed within budget while meeting ROI targets.
- Develop testing roadmaps across channels working with relevant stakeholders across the business.
- Collaborate with Brand and Creative teams on creative briefs for campaign deliverables based on best-practice and learning/insights across platforms.
- Be a key contributor and driver of strategic projects that enhances Tommy Hilfiger's connection to target consumers and delivers business impact.
- Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance.
- 4+ years of hands-on experience in the digital media buying & planning space with focus a focus on media strategy and execution.
- Solid budget management experience.
- Hands on experience with product feed management tooling and automation platforms, e.g.
- Knowledge of creative trafficking and experience working with different creative formats.
- The ideal candidate has experience working in E-Commerce or a digital agency.
- The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions.
- Good understanding of Google Analytics, measurement studies, and attribution models.
- How we support you : choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
- Wellbeing : exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
- Campus : extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
- Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
- Be at the forefront : stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts
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Senior Specialist Brand Media - Amsterdam, Nederland - PVH
Beschrijving
Design Your Future at PVH
Senior Specialist Brand Media (Mid- and Lower-Funnel Campaigns)Be part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
The Team
The mission of the Brand media team is to boost brand visibility and drive consideration for our brand and products.
We strategically plan and buy media placements, utilizing data, creative and partnerships to maximize reach and impact. We stay ahead of trends, ensuring our brand stands out and connects with the audience effectively. Our goal is to make every media investment count, securing Tommy Hilfiger's lasting impact in the market.
The objective of the Brand Media team is to drive brand and business growth, through:
Leveraging partnerships, technology, and data: Staying up to date with the latest media opportunities, technologies and data analytics tools to optimize strategic and operational efforts and measure the impact of campaigns. Include using AI- powered tools to automate content creation and distribution, leveraging data to gain insights into audience behavior.
Collaborating with cross-functional teams: Working closely with other departments such Marketing, E-com, and CRM to ensure alignment and consistency across all touchpoints. This will help to create a seamless and cohesive end- to-end consumer experience.
Staying agile and adaptable: Being able to quickly pivot and adjust strategies based on market trends, consumer needs, and business goals. Ensuring constant relevance and effectiveness in our efforts to build a strong brand presence.
The Position
We are searching for a digital native that can own and drive the media buying and activation for Tommy Hilfiger in Europe with a key focus on driving business growth.
As part of the in-house Paid Media team, the Brand Media Specialist will be responsible for developing, implementing, tracking, and optimizing campaigns across various online channels. In this role, you will become an integral part of our paid media team and contribute directly to the digital excellence and growth of Tommy Hilfiger.
The Ideal Candidate:
Be valued.
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.
Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
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