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    Senior Marketing Manager - Amsterdam, Nederland - Eagle Eye Networks

    Eagle Eye Networks
    Eagle Eye Networks Amsterdam, Nederland

    1 week geleden

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    Summary

    As a key member of the Global Marketing team, the Senior Marketing Manager defines, builds, and implements strategic marketing programs that drive revenue and support growth in Europe.

    This role works closely with global marketing stakeholders and cross-functionally with the regional sales organization and product management to develop an effective, localized go-to-market strategy for key product and feature releases, communicate key messages with partners, and execute integrated demand generation campaigns to increase the pipeline.

    The Senior Marketing Manager reports directly to the Global Director of Marketing, but is based in the Amsterdam office.

    Responsibilities

  • Own the regional marketing plan in Europe, from strategy to execution in alignment with global initiatives and sales objectives, including digital marketing, lead nurturing campaigns, supporting reseller partner programs, social media posts within Europe (as needed), supporting promotion of local events, etc.
  • Plan and manage regional marketing spend, reporting, and ROI for specific initiatives and campaigns in Europe
  • Build and maintain relationships with regional sales management, as the primary marketing contact to ensure alignment on sales targets, leads, and pipeline opportunities
  • Collaborate with global marketing stakeholders to provide regional event recommendations, localize broader brand awareness, demand generation campaigns and partner programs as appropriate (e.g., positioning/relevance by region, translations).
  • Manage and mentor the regional marketing manager(s) in Europe
  • Collaborate with global marketing stakeholders to refine workflows for global and regional campaigns
  • Monitor industry trends in Europe to share with the organization and potentially adapt plans as necessary

    • Experience

  • 7+ years in B2B marketing with experience in regional marketing
  • 3+ years managing a team
  • A proven track record of mentoring teams, building high-performing campaigns, and achieving targets in a fast-paced, high-growth environment
  • Strong experience in managing regional demand generation activities by audience, driving qualified lead generation, and accelerating the sales pipeline with nuances by region
  • Strong skills in budget planning
  • Excellent communication skills, both written and verbal
  • In-depth knowledge of marketing best practices, strategies, and tactics
  • Experience in channel marketing and understanding of sell to and sell through business model strongly preferred
  • Experience in security preferred

    • Why work for Eagle Eye? .

  • Diverse team with 25+ nationalities
  • 23 paid holidays yearly + Dutch public holidays
  • Compensation for travel expenses from your home to the office - in case the distance is more than 10 kilometers - up to € 200,- per month
  • Company equipment for work use
  • Enrollment in the Eagle Eye Networks B.V. collective pension plan
  • Drinks & Snacks at the AMS office + subsidised in-house lunch
  • Opportunity to take part in EEN Corporate Fitness App challenges
  • Company swag, business casual scale-up work atmosphere and Friday drinks
  • Once or twice a year a stunning company day
  • Flexible work time arrangement
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