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The Hague

    Internal Branding Expert - The Hague, Nederland - NN

    NN
    NN The Hague, Nederland

    2 weken geleden

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    Beschrijving

    Wat ga je doen?

    Contribute to and drive the development of internal (brand) marketing strategies & activities:

  • Draft and implement internal marketing, engagement and communication plans
  • Liaise with stakeholders in order to obtain business strategy briefs and convert those into internal campaigns
  • Ensure delivery of timeous execution and completion of internal (brand) marketing campaigns and initiatives

    • Responsible for conceptual creative development:

  • Develop ideas, themes, messaging and campaigns (including writing) for the respective campaign channels
  • Content conceptualisation across a variety of channels, particularly digital for resonance with audiences working remotely
  • Curate content, write, publish and distribute various newsletters and regular reports/updates
  • Conceptualise and develop creative concepts and engagement tactics for internal brand marketing events
  • Manage all internal brand marketing communications platforms in close cooperation with the brand identity expert
  • Continuously improve the effectiveness of campaigns and channels used to drive internal branding and marketing engagement, by tracking against objectives and identify corrective measures

    • Inspire creative collaboration and interpretation of business goals:

  • Convert NN's business goals into engaging, creative internal brand communication
  • Work collaboratively with NN Group colleagues and internal and HRM communication specialists to provide effective, professional and efficient service
  • Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality internal brand marketing initiatives
  • Collaborate with group brand marketing colleagues for cohesive integration of campaigns that have an external component

    • Other

  • Organize and host the monthly group branding call with topics related to our brand
  • Inform all branding, communication and marketing employees about developments regarding our brand
  • Keep abreast of trends and best practices within the internal (brand) marketing and communication field
  • Organize inspirational and review sessions for branding, communication and marketing employees

    • Wat wij jou bieden

    NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:

  • Salary in hay 17, depending on your knowledge and experience
  • 13th month and holiday allowance are paid with your monthly salary
  • 27 vacation days for a 5-day working week and one Diversity Day
  • A modern pension administered by BeFrank
  • Plenty of training and learning opportunities
  • NS Business Card 2nd class, which gives you unlimited travel, also privately. Do you prefer to travel with your own transport? Then you can declare the kilometres travelled
  • Allowances for setting up your home office and for internet use
    • Lees meer

    Je eerste week

    08:00 12:30 18:00 Maandag 08:00 Op weg naar kantoor 09:00 Een persoonlijk welkom van je manager 11:00 Spullen ophalen bij IT Servicedesk 12:30 Lunch 14:30 Meeting met het team 17:30 Naar huis Dinsdag 08:00 Richting kantoor 09:30 Onboarding sessie: Welkom bij NN Met informatie over NN en de values 'care clear & commit' 12:30 Lunch 15:00 IT onboarding sessie 17:30 Naar huis Woensdag 09:15 Dagstart met het team 10:00 Bij NN werken we hybride, vandaag werk je bijvoorbeeld vanuit huis 12:30 Walking lunch 14:00 Online meetings en mails bijwerken 16:00 Teams afspraak met collega binnen NN Group Donderdag 08:00 Richting kantoor 09:30 Onboarding sessie vanuit Facility Management en HR 12:30 Lunch op kantoor met collega's 14:00 Online sessie over security binnen NN 17:30 Naar huis Vrijdag 08:30 Nog een paar mailtjes doorlopen en alle opgedane indrukken verwerken zodat je met een goed gevoel het weekend in gaat. 12:30 Je sluit lekker op tijd af Bij NN is een standaard werkweek 36-uur

    Wat je meebrengt

    You are experienced in promoting a company's brand positioning, culture, products and services to the (brand) marketing & communications community and other (relevant) employees. You know how to be (co)responsible for developing and executing an effective internal brand marketing strategy and communication in a multi-brand organisation with a national and international presence. You are a champion in communicating a brand purpose and brand marketing activities in line with the brand strategy and promise. You activate this across all aspects of company life and educate and involve employees at every step of the internal brand marketing process to instil shared ownership and inspire passionate advocacy. You are known for living the brand as well as bringing a brand (internally) to life.

    In more detail:

  • Relevant BA or academic degree
  • > 5 years of experience in the field of expertise
  • Experienced in working with creative partners in the development of internal marketing campaigns
  • Deep understanding of internal marketing needs and trends across our (inter)national business units
  • Sensitive to various cultures and habits
  • Excellent internal marketing advisor skills, combined with the ability to translate this into clear, simple and straightforward conclusions/recommendations
  • High learning agility, meaning you can easily adapt and absorb new information in a changing environment combined with an excellent attention to detail, delivered at speed
  • Strong organisational sensitivity: well-attuned to others, low sensitivity for stress, balanced personality.
  • Excellent presentation skills (verbal as well as in MS Office)
  • Ability to inspire and create enthusiasm amongst target audience
  • Strong self-starter, team player with solid ability to work independently
  • Ability to create, write and design internal marketing concepts and communications for various internal channels
  • Project management/coordination experience, demonstrate an ability to lead teams in the delivery of a unified task
  • Experience within a complex organization within (financial) services is desired
  • Excellent communication skills: fluent in Dutch and business English

    • Je zal samenwerken met

    You will be part of NN Group's Brand Marketing unit that consists of sub teams focused on data, research and planning, on brand & marketing communications and brand engagement. The newly formed Brand Marketing unit of NN Group is (co) responsible for the development and maintenance of uniform and strong brand marketing activities ensuring that our brand has a distinct positioning across all markets. You will proactively advise all 11 (inter)national business units of NN Group and provide recommendations to guide and support strategical, tactical, and operational brand, marketing, and communications decisions.

    You will report to the team manager Brand & Marketing Communications and advise him/her and our (inter)national in your area of expertise so that they can make informed decisions and guide the organization towards a next level of brand marketing.

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