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    Global Marketing Director - Amsterdam, Nederland - LOGEX

    LOGEX
    LOGEX Amsterdam, Nederland

    1 uur geleden

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    Global Marketing Director

  • NL – Amsterdam
  • Business jobs
  • Full-time

    • Our mission

    At LOGEX, we support healthcare stakeholders with advanced analytical software, and turn data into better healthcare. With our insights, we make healthcare more affordable and better, and we improve the patient's and clinicians' experience.
    To make confident healthcare decisions, hospitals and doctors need insights they can rely on, based on data that are reliable and secure. Which means that at LOGEX, trust and privacy are at the heart of everything we do.

    Your impact and responsibilities

    Role summary
    As VP/Director of Marketing, you'll lead our marketing strategy and drive day-to-day execution. Your key goal: In partnership with sales, support the growth objectives of LOGEX by focusing on the right marketing mix that drive demand and generate sales opportunities. You and your team will be a key component in driving additional growth in established countries while also building programs to penetrate new markets.

    As VP/Director of Marketing, you will be responsible for promoting the value of LOGEX' solutions, including the most appealing & competitive features of our products, to existing and potential customers. Matching what we offer to the most relevant challenges that our customers face, will feel like second nature to you. By being a passionate, well-informed advocate of our products, who is also comfortable with conducting thorough competitive and market research, you will support commercial colleagues in their pursuit of growth. You are a creative, a quantitative thinker and should be familiar with various product marketing techniques, such as demand generation, cross-selling and upselling strategies and USP development. As this is a central role, your responsibility pan-European. That means you will be comfortable with reconciling the group-wide need to elevate the LOGEX brand and portfolio of products, with the local need to broaden and deepen pipelines and to help drive growth.

    Key/specific responsibilities:
  • Marketing strategy: Working closely with sales to develop the right mix of demand generation programs, events, communications to maximize pipeline generation.
  • Marketing assets: Develop and own the translation of the company, group and product portfolio strategies into day-to-day marketing and sales materials, including campaign content.
  • Demand/lead generation: Collaborate with content/design, digital marketing and sales teams to create campaigns that resonate with the target audience, and help build pipelines. Develop an account-based marketing program.
  • Data-driven insights: Leverage data and analytics to measure campaign effectiveness & identify opportunities for optimization.
  • Automation: Develop a marketing technology strategy to support the growth requirements for LOGEX.
  • Market & competitive analysis: Maintain a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.

    • Your team

    As VP/Director of Marketing, you will work closely with your colleagues representing all parts of the LOGEX portfolio and across all markets. Communications and marketing content manager report into you, as well as product marketing (TBD). In the pursuit of growth, you will work closely with the Commercial Excellence colleagues and sales leaders. You will report to the Chief Executive Officer of LOGEX.

    Your profile

  • 7+ years of international marketing experience in a fast-growing B2B software or SaaS business. Experience in the healthcare and/or life sciences sectors is an advantage.
  • Exceptional track-record in demand generation and building pipelines, resulting in continuous and fast growth.
  • Excellent people and management skills to lead junior marketing colleagues, work with cross-functional teams and manage third parties.
  • An exceptional communicator, who can succinctly convey how a product or solution works, why it matters to our target audience, and how it uniquely helps customers.
  • Excellent program and project management skills, as well as CRM software marketing automation experience.
  • Ability to navigate, facilitate and influence across senior stakeholders to establish buy-in and agreement for their work.
  • BSc/MSc degree in Marketing or related field.

    • Why LOGEX?

    Healthcare today is more tailored and more effective than ever before. However, with these improvements, come greater costs and complexity. The burden of healthcare spending weighs heavily on economies, while the sheer number of options physicians and patients can choose from leads to uncertainty and unacceptable variations in clinical outcomes.

    Besides a purpose-driven workplace, we offer you:
  • An excellent remuneration package (base pay, holiday allowance, pension, NS Business card, internet- and phone allowance)
  • 25 holidays (on a full-time basis) to recharge your batteries, with the possibility to buy extra holidays
  • An informal and international work environment with driven colleagues
  • Hybrid way of working
  • Laptop and home office supplies to create a comfortable and healthy work environment
  • Personal and professional development via our LOGEX Academy
  • Access to our mental well-being partner; OpenUp
  • After-work drinks and many more events will be hosted

    • Contact us

    You can apply via the button below and upload your CV. For more information, or in case you have any questions, you can contact Rabih Kattouaa via and Phone and WhatsApp).

    Our company is dedicated to building a workplace that promotes equity, diversity, and inclusion, and we believe that a diverse workforce is essential to our success. As we strive to create a workplace where everyone feels valued and respected, regardless of their race, gender, sexual orientation, age, religion, or any other characteristic, we encourage everyone to apply. Apply here
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