Sumeyya Brady

I am good at marketing, data entry and admin jobs.

Founder | Sunrei (Start-up Ecommerce D2C)                                                             South Africa, Jan-Dec 2021 

• Sunrei is a jewellery brand. In 6 months, I reached from zero to $10k+ revenue.
• Self-taught in back-end process such as product development and packaging design, logo&website design, product photography.
• Featured with brands such as Balenciaga, Diesel. Pieces used by top fashion designer artists for editorials.

Head of Marketing B2B/B2C |Designerd (Start-up Design Agency)                      South Africa, Apr-Dec 2020

• Led 360° marketing & brand strategy and played role as an account director with a team of 5FTE.
• Set efficient system focuses on collaboration among the creators and executers which helped high performance on Designerd capabilities. In result, we extended our contract with current client with a 40% increase in budget and expansion of our work scope. 
• Involved in decision making and lead the client’s in house team for a refined story telling. Resulted in 30% more traffic within a month and received first-time donations via website. 

E-Commerce Strategy Consultant | Self Employed                                     Philippines, Jan 2019-March 2020

• Incubated e-commerce projects in fashion & lifestyle industry. Advised solutions to D2C business in beauty &retail industry with their launches and tailored social media tooling landscape.

Digital Marketing Officer B2B | CG Holdings (Technology)                              South Africa, Apr 2018 - Jan 2019

• Led 360° brand strategy, B2B marketing, content marketing for the CG Holdings and Group Companies (Africa, Middle East, Europe, UK, SEA). 
• 16% increasing new clients’ portfolio with focusing on performance management metrics and business processes.
• Standardized the marketing strategy and tools across all group companies. Created easy-to-follow marketing program for non-marketing departments. Resulted in 35% more visitors to websites, total of 550 contact/quote request via websites. 

Sr. Digital Marketing Strategist | Samsung Electronics Turkey                                Turkey, Jun 2016 - Dec 2017

• Led all Consumer Electronics division’s (Home Appliance-TV) digital marketing and social media activities with a 7-digit budget for Turkey. 
• Worked with RHQ for re-application of Turkey’s best practices in MENA regions.
• 45% more engagement on official IG account via organic posts in 2Q. (Followers from 125K to 230K)
• Increased by 24%, the conversionof paid post-performance with A/B testing experiments by focusing targeted content with data-driven decision making. After social media reporting on a weekly basis, we produced highly insightful and informative social media reporting. After this experiment and results, Home Appliance division increased the yearly budget of social media from 10-12% to 35% minimum. 
• Increased online sales by 9% of TV products via samsung.com in one quarter by focusing on understanding consumer experience and partnering with local promoters on social media.
• Achieved an 11% improvement of brand awareness of HA in 3 months on digital channels by having higher engagement and sales rates.
• Received 11 Marketing & Advertising content creation on digital platform, best practices on usage of media metrics, and social media awards both nationally and internationally.  
• What I am most proud is; by focusing on relationship building with business stakeholders, globally partnered agencies and with crisis management this improvement had a significant impact on delivering all KPIs even though we had tight deadlines.        

Executive Assistant to CEO | Samsung C&T Corporation                                     Turkey, Jun 2014 – Jan 2016

• Stepped into role of Chief of Staff as well as assisting the Korean CEO. 
• By using my experience living in Korea, I helped Korean and Turkish executives to understand each other better where relations were in poor condition due to misunderstanding of culture differences.
• Due to taking extra miles into my role, I have received 50% salary increase in my first year and rewarded as the staff of the year in Turkey.

Marketing Executive and Photojournalist | Cibali Post Newspaper                       Turkey, Jan 2012- Jun 2013

• Led all visual content of the newspaper and marketing activities.
• Received a national award on uprising newspaper category and qualified for official registration as a newspaper.

Social Media Manager to Prof. Stefano D’Anna                                                         EMEA, Mar 2010- Oct 2012

• Personal social media consultant to Italian celebrity/author for his activities in Turkey.

During the campaigns we hit top #tt in Twitter 3 times in 6 months.

Social Media Manager | NTV Reality Show                                                                       Turkey, Oct 2010-May 2012

• Managed all digital marketing, .com content management activities for the show 

Social Media Manager |Madame Coco (Retail)                                                            Turkey, Sep 2009-Jun 2011

• Founded and managed all digital marketing/social media managemen and supported retail marketing teams.
• Creative execution on product innovation, product management, product positioning conceptualizing of the French Branding.
• Due to lack of budget, I set a system where social media content was prepared by French high school students due to their knowledge of the French culture. In result, Madame Coco became one of the very first companies to demonstrate a case study for social media and content marketing strategies in Turkey. 

MBA Strategic Marketing | Syracuse University / Whitman Management School                                   USA

MBA Cons. on Strategic Marketing and Brand Management | Bahcesehir University                                   Turkey

BSc. International Business | Yonsei University                                                                                    South Korea

BA International Relations | Kadir Has University