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    Assistant Manager Programatic Display - Amsterdam, Nederland - Adidas

    Adidas
    Adidas Amsterdam, Nederland

    2 weken geleden

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  • General Purpose

    • The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting). He or she will have knowledge about advertising technologies such as ad servers, DSP's, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management. Paid social experience is a plus. The role holder will report directly to the Senior Manager Paid Social & Display.

  • Roles & Responsibilities
  • Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas.
  • Working closely with our Media agency for Campaign planning, management and execution to deliver against media and business outcome KPIs, managing account, campaign tactics setting, reporting and optimisation.
  • Harness 1st party data sets to deliver effective segmentation and outcomes. Work closely with Measurement team on CDP framework
  • Collaborate with the Audience Manager and Partners to build audiences based on campaign strategies.
  • Align and execute pan-
  • European campaigns across Brand & eComm [shared responsibility between Media team and MAT Display]
  • Establish comprehensive campaign analysis and optimise campaign using reporting platforms.
  • Taking full responsibility on T&L display agenda. Working closely on planning, execution and reporting with agency, partners and measurement team.
  • Establishing strong relationships with internal and external stakeholders.
  • Ensure creative excellence across all display activations. Briefing in agency on campaign assets by demonstrating knowledge of format specifications and IAB standards.
  • Demonstrate knowledge and understanding on how programmatic display ties into larger media ecosystem..
  • KPIs
  • Quality Traffic, Quality Site Visits, platform revenue, ROAS and net sales.
  • Key Relationships:
  • Media Activation Team (MAT) – Performance Media & Brand
  • Global Ad Tech Product Team
  • Global Performance Media Team
  • EU Digital Activation Team (DAT)
  • Global Business Units
  • Creative content vendors: Adaptation and DCO agency
  • External media agency
  • Knowledge, Skills and Abilities
  • Bachelor degree required, 3+ years relevant experience in media industry – client, agency or consultancy side.
  • Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices.
  • The ability to demonstrate delivery of results across large scale performance campaigns.
  • A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO).
  • Knowledge of Campaign Manager, DV, TAM, IAS, feed management technology (Data Feed Watch, Google Merchant Centre) and App-tracking technologies (Appsflyer) across both Android & iOS environment.
  • Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns through Celtra, and working with CRM, with experience of creating audience segments, campaign optimisation, and evaluation.
  • A passion for data analysis, you must have experience in using Adobe, Google Analytics and Tableau.
  • Paid social experience is a plus: Experience with setting up Facebook and Instagram ads, running an audience analysis and familiarity with Smartly.
  • Strong communication skills, written & oral and ability to quickly build strong relationships
  • High attention to detail; strong analytical skills and excellent organizational & planning abilities.
  • Proficient in written & spoken English, an additional European language be beneficial.
  • adidas

    Assistant Manager Programatic Display

    2 weken geleden

    adidas Amsterdam, Nederland

    General Purpose · The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mi ...