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    Assistant Manager Programmatic Display - Amsterdam, Nederland - adidas

    adidas
    adidas Amsterdam, Nederland

    1 week geleden

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    Beschrijving
    1. General Purpose

    The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting). He or she will have knowledge about advertising technologies such as ad servers, DSP's, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management. The role holder will report directly to the Senior Manager Paid Social & Display.



    1. Roles & Responsibilities
    • Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas.
    • Working closely with our Media agency on campaign planning and ideation while ensuring the management and execution of these to deliver against media and business outcome KPIs.
    • Managing account, campaign tactics setting, reporting and optimization.
    • Harness 1st party data sets to deliver effective segmentation and outcomes using our Consumer data Platform.
    • Work closely with the Media agency and Measurement team to explore new ways of targeting in the new cookie-less environment.
    • Establish comprehensive campaign analysis and optimize campaign using reporting platforms.
    • Taking full responsibility on T&L display agenda. Working closely on planning, execution and reporting with agency, partners and measurement team.
    • Establishing strong relationships with internal and external stakeholders.
    • Ensure creative excellence across all display activations. Briefing in agency on campaign assets by demonstrating knowledge of format specifications and IAB standards.
    • Demonstrate knowledge and understanding on how programmatic display ties into larger media ecosystem.
    1. KPIs
    • Traffic: Quality Traffic, Quality Site Visits
    • Revenue: platform revenue, ROAS and net sales.
    1. Key Relationships:
    • Our Media agency
    • Media Activation Team (MAT) – Performance Media, Brand & Measurement.
    • EU Digital Activation Team (DAT)
    • Creative content vendors: Adaptation and DCO agency
    • Platform representatives & other partners.
    • Global product Traffic team
    • Global Ad Tech Product Team
    • Global Performance Media Team
    • Global Business Units
    1. Knowledge, Skills and Abilities
    • Bachelor degree required, 3+ years relevant experience in media industry – client, agency or consultancy side.
    • Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices.
    • The ability to demonstrate delivery of results across large scale performance campaigns.
    • A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO).
    • Knowledge of Campaign Manager, DV360, TAM, IAS, feed management technology (e.g:Data Feed Watch, Google Merchant Centre) and App-tracking technologies (e.g: Appsflyer) across both Android & iOS environment.
    • Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with CRM, with experience of creating audience segments.
    • A passion for data analysis, you must have experience in using Adobe and Google Analytics. Experience with Tableau is a plus.
    • Strong communication skills, written & oral and ability to quickly build strong relationships
    • High attention to detail; strong analytical skills and excellent organizational & planning abilities.
    • Proficient in written & spoken English, an additional European language be beneficial.
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