Anika Doshi

Creating is what I do best, storytelling is how I do it. Having worked on brands ranging from global music festivals to leading tech scale-ups, I thrive in environments that facilitate creativity, new perspectives, and open communication.

Experiencegift
Marketing Specialist UK I June 2022 - Mar 2023

Led marketing activities for the UK demographic.
Wrote and published SEO-focused content across sister websites (Hotelgift, Flightgift, and Activitygift). Coordinated UK PR initiatives and coverage. Conceptualized and executed creative campaigns.
Drove employer branding in collaboration with the People and Culture team.
Brainstormed and published social media content and copy; co-creating posts, stories, and videos across Instagram, LinkedIn & Facebook.
Mentored and coached the Junior Marketing Specialist.

PCN Capital
Content Marketing Specialist I Oct 2020 - Apr 2022

Developed content campaigns for the PCN Capital family of brands (PCN & Digital Source).
Led copywriting activities across both brands (including blogs, campaigns, and newsletter activity).

Ran and maintained the weekly social media calendar. Coordinated media partnerships.
Monitored performance with the Brand and Analytics Intern.

DGTL Festival
Copywriter I Oct 2019 - May 2020

Wrote copy for international editions of the festival. Delivered social media captions for DGTL Global's Instagram account (180k followers).
Wrote and published festival blogs and artist interviews. Liaised with artist management and bookers.
Edited marketing materials according to brand guidelines.

M.A New Media and Digital Culture (University of Amsterdam)