stephanie wang

An enthusiastic marketing specialist who is a fast learner and put the knowledge of digital marketing and strategic planning into practice.

DIAGEO TAIWAN                                                                                                           January 2022 – Present

Digital Marketing Executive 

• Responsible for Instagram management and content creation, including media planning, social media calendar creation, media agencies and KOL management, etc.
• Achieved Instagram follower growth by 110% within a week by creating Hotspot post and giveaway. 
• Managed projects: Johnnie Walker XR21 partnership with Starlux Airlines and local restaurants, including GWP development and assisted XR On-Flight Mentoring Event.
• Cross-functional collaboration with Customer Marketing Team to insure synergy between offline (BTL) and online (ATL) activations, i.e., F23 JW XR21 Restaurant Partnerships, Bulk Purchase Activation, The Singleton National Key Account Supplier Week LINE Activation, etc.

LUXASIA TAIWAN                                                                                                                                                

Marketing Executive (Bvlgari & Salvatore Ferragamo Fragrances)                   December 2020 – December 2021

• Was responsible for the execution and planning of marketing related activities for Bvlgari Parfums and Salvatore Ferragamo Parfums, including planning product launches, scheduling trade promotions and creating 3rd party joint promotion opportunities..
• Managed Luxasia Taiwan's Instagram account and achieved annual target with 180% follower growth.
• Collaborated with a variety of brands and organizations, including Ferragamo Signorina Capsule Collection High-Tea Set with TWG Tea and Ferragamo Storie Di Seta with TeamLab Exhibition.
• Skilled with using Photoshop to build brand websites for Luxasia Taiwan.

THE ESTEE LAUDER COMPANIES TAIWAN

Digital Marketing and PR Intern/ Marketing Assistant (Bobbi Brown)                        September 2018 – June 2019

• Assisted Vogue Taipei Fashion Show and every launching event of newly released products.
• Designed the layout and the structures of product images, videos and MMS for product launches.
• Accelerated the communication process with agencies for line managers. 
• Managed Bobbi Brown Taiwan Instagram by generating UGC alike content, which increased 10K followers within a month. 
• Conducted monthly competitor analysis monthly. 
• Completed ELCA Beauty Compass 2019 Internship project: Generation Z Beauty Trend and conducted related market research on Gen Z and their consumer behavior.
• Organized and supported over 10 PR events by generating ideas and contacting 40+ influencers(KOLs) for each event.

The University of Edinburgh                                                                                   Edinburgh, United Kingdom

Master of Science in Marketing                                                                                                            2019– 2020

• Key Modules: Digital Marketing, Practice on Marketing Management, Understanding Brands, Marketing Communications, Marketing Decision Analysis, Marketing Applications.
• Provided thorough marketing strategy plans for local companies, i.e., Edinburgh Curl and Camera Obscura.
• Graduated with the award of Merit and received Distinction for MSc dissertation on narcissistic consumption on the luxury and counterfeit markets.The University of Edinburgh                                                                                   Edinburgh, United Kingdom

Master of Science in Marketing                                                                                                            2019– 2020

• Key Modules: Digital Marketing, Practice on Marketing Management, Understanding Brands, Marketing Communications, Marketing Decision Analysis, Marketing Applications.
• Provided thorough marketing strategy plans for local companies, i.e., Edinburgh Curl and Camera Obscura.
• Graduated with the award of Merit and received Distinction for MSc dissertation on narcissistic consumption on the luxury and counterfeit markets.