Silvia Huiskers

Senior International Brand Marketing Director, University (PhD) graduated and MBA qualified, Silvia Huiskers gained a solid international (Italy, Belgium, USA, UK, Netherlands) professional background. 
With 30 years EMEA professional experience inside leading matrix-structured multinationals (Leica, Philips, General Electric, etc.), Silvia Huiskers plans and coordinates Global Strategic Multi-Channels Marketing Plans, directing international products' launches, increasing customers’ growth. Focused on achieving the Corporate Business Objectives, Silvia Huiskers defines and manages Digital, Affiliate and Channel Marketing, ABM, MarCom, PR, SEO, SEA, PPC, etc., leading multiple projects and delivering solid financial returns. People oriented, coaching international, local, virtual teams, Silvia Huiskers firmly believes that reciprocal trust is the key to business success and professional growth.

 

Key Competencies:
• Marketing Strategy and Management (EMEA Market Research, clients’ insights & customers’ journey, audience and portfolio segmentation, Voice of Customers, Digital Marketing, CRM, Loyalty programs)
• Commercial Marketing (Leads generation, Funnel optimization, Channel, Franchise and Cross-category activation, Business Alliances, Sales training and Consultative Selling)
• Brand Strategy and PR (Off- & On-line MarCom, PA, Crisis Management, AR, IR, ER, Int. Com, KOL’s, speaking opportunities, success stories & press management) 
• Team leadership & transformation, Change Management, resources’ development
• Results orientation, strong drive to support business growth

MERIT MEDICAL EMEA Brand Marketing Director

Merit Medical Systems, Inc. · Permanent May 2021 - Present · 

Optimising, coordinating and managing EMEA Brand Marketing Strategy, Plan and Activities at Merit Medical Inc.Optimising, coordinating and managing EMEA Brand Marketing Strategy, Plan and Activities at Merit Medical Inc.

LEICA EMEA Commercial Marketing Manager

Leica Biosystems · May 2014 - Apr 2021 · 7 yrs EMEA

Defining, developing and activating EMEA Commercial Marketing Strategy, Plan and Activities at Leica Biosystem Inc. a Danaher CompanyDefining, developing and activating EMEA Commercial Marketing Strategy, Plan and Activities at Leica Biosystem Inc. a Danaher Company

PHILIPS EMEA Marketing and Communication Strategist

Philips · Full-time Mar 2004 - Dec 2013 · 9 yrs 10 mos Amsterdam, North Holland, NetherlandsAmsterdam, North Holland, Netherlands

General Electric (GE) EMEA Commercial Marketing Leader

GE · Full-time Dec 1996 - Feb 2004 · 7 yrs 3 mos Brussels, London, USABrussels, London, USA

BRODEUR Image Time Account Manager

Brodeur Partners1990 - 1996 · 6 yrs1990 - 1996 · 6 yrs Milan Area, Italy 

Merit Medical Systems, Inc. logo
EMEA Brand Marketing DirectorEMEA Brand Marketing Director
Merit Medical Systems, Inc. · PermanentMerit Medical Systems, Inc. · Permanent
May 2021 - Present · 2 yrs 3 mosMay 2021 - Present · 2 yrs 3 mos
EMEAEMEA
Optimising, coordinating and managing EMEA Brand Marketing Strategy, Plan and Activities at Merit Medical Inc.Optimising, coordinating and managing EMEA Brand Marketing Strategy, Plan and Activities at Merit Medical Inc.
Leica Biosystems logo
EMEA Commercial Marketing ManagerEMEA Commercial Marketing Manager
Leica Biosystems · PermanentLeica Biosystems · Permanent
May 2014 - Apr 2021 · 7 yrsMay 2014 - Apr 2021 · 7 yrs
EMEAEMEA
Defining, developing and activating EMEA Commercial Marketing Strategy, Plan and Activities at Leica Biosystem Inc. a Danaher CompanyDefining, developing and activating EMEA Commercial Marketing Strategy, Plan and Activities at Leica Biosystem Inc. a Danaher Company
Philips logo
EMEA Marketing and Communication StrategistEMEA Marketing and Communication Strategist
Philips · Full-timePhilips · Full-time
Mar 2004 - Dec 2013 · 9 yrs 10 mosMar 2004 - Dec 2013 · 9 yrs 10 mos
Amsterdam, North Holland, NetherlandsAmsterdam, North Holland, Netherlands
GE HealthCare logo
EMEA Commercial Marketing LeaderEMEA Commercial Marketing Leader
GE · Full-timeGE · Full-time
Dec 1996 - Feb 2004 · 7 yrs 3 mosDec 1996 - Feb 2004 · 7 yrs 3 mos
Brussels, London, USABrussels, London, USA
Brodeur Partners logo
Account ManagerAccount Manager
Brodeur PartnersBrodeur Partners
1990 - 1996 · 6 yrs1990 - 1996 · 6 yrs
Milan Area, ItalyMilan Area, Italy