Haris Wahid

I chose my education and career because I enjoy strategic thinking and planning to ensure long-term success. I like challenges in a fun and competitive environment. My love for stories, playing the piano and meditation fuels my creativity. My favourite book is Flow by Mihaly Csikszentmihalyi.

This is because I am passionate, have a high internal drive and love 'losing myself' in work that I love. In a previous internship, I conducted 32 interviews and hosted 7 workshops (which is extensive for a university research) across all the main departments in a high tech company. I dived in and quickly grasped the essentials of the brand and customer experience. I was 1 of 4 students in my Bachelor's nominated student of the year because I got high grades and got my propedeuse in my first year.

In marketing, I enjoy a combination of strategy (research to understand the customer, company and competitors) and being creative (such as helping to evolve brands and create a branded customer experience). The reason I chose the strategic side of marketing in my career is that I've loved games and books since I was a child. Strategic planning excites me – to ensure long-term success and a challenge in a fun and competitive environment.

A Master's in Content and Media Strategy aims to understand the target customer audience and their needs at a deep level - and produce meaningful and valuable content that solves these needs - at each stage of the customer journey using a variety of marketing tools and tactics.