- Operating in intersections of F2P games product management, marketing/UA, live ops, and growth.
- Ranging duties and ownership items from research and benchmarking (incl. macro, genre/category, audience, product, competitors, KPIs, etc. layers) to games product management support, go-to-market & strategy planning, marketing/UA execution and live ops / growth.
- Strategizing, planning and running experiments from early-stage creative and concept testing to prototype market validation and games' business case & healthiness validation at various stages.
- Creatives research, benchmarking, strategies and optimization for PODs' games.
- Product and marketing/UA data analysis, benchmarking, forecasting, insights-building and action-taking – focusing on combining data-driven, data-informed, and creative decision-making with goal on effective commercialization.
- Supporting and coordinating certain marketing and UA efforts.
- Providing coaching and guidance for PODs and Marketing team with e.g., F2P best practices, trends, tools, channels, experimentation, go-to-market strategies and innovation in the intersection of product and marketing/UA.
- Collaboration with PODs / POD Leaders, certain management team members and internal functions / teams.
- Agency, services and tools management.
- Sufficient education / degree and experience in F2P games marketing/UA and/or product (marketing) management.
- Experience in research and analysis – specifically in turning insights into actionable items.
- Experience in building strategies, running experiments and execution based on various commercial and business objectives.
- Knowing Product and Marketing KPIs inside-out.
- Sufficient knowledge in F2P games product management and game development.
- Experience working with cross-functional teams and projects.
- Solid communication, documentation and presentation skills in English.
- Analytical mind and effective combination of qualitative and quantitative skills.
- Understanding of the mobile marketing funnel.
- Hyper casual experience and/or commercial experimentation mindset
- Hybrid casual experience and/or commercial experimentation mindset
- Unique opportunity to work over various exciting projects and genres (from MMORPGs to Puzzle and Hybrid Casual titles), which you won't find easily elsewhere.
- Customary benefits.
- Remote and/or hybrid work environment based on your location.
- Customary health & sickness care.
- Great teams and culture to take part in.
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Senior Product Marketing Manager - Nederland - Huuuge Games
Beschrijving
Still haven't found your dream job? Join team Huuuge Huuuge Games is a gaming company on a mission to build the world's largest real-time casual gaming platform connecting millions of players so that they can have fun, socialize & play awesome games. Join Team Huuuge and become a part of an exciting adventure bringing pure fun & truly social experience to millions of players across the universe.
Huuuge Games' PODs, focusing on new mobile games development, are looking for an experienced Senior Product Marketing Manager to operate in intersections of F2P games product management, marketing/UA, live ops, and growth. In this role, you'll be a key member working with experienced studios focusing on various mobile game genres (from MMORPGs to Puzzle and Hybrid Casual titles) as well as Huuuge's Marketing team.
The Senior Product Marketing Manager will report to VP of Marketing and VP ofProduct.
Responsibilities:
Qualifications:
Pluses:
We offer:
When applying for this position, it is recommended to have a portfolio of proven quality / equivalent, which we can review.
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