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Sales Effectiveness Manager - Amersfoort, Nederland - Applied Medical
Beschrijving
Responsibilities
• Provide key data and insights by research and analysis to enable decision makers to make informed current business and future strategy decisions to achieve business objectives
• Evaluate the needs and drivers of potential customers throughout Europe through regular contact to understand segmentation and targeting variables
• Analyze competitor product and pricing to identify challenges or potential opportunities
• Set direction for key product segments that are consistent with the company's objectives and strategies
• Lead the creation and implementation of product strategies (Segmentation, Targeting, Positioning)
• Identify where improvements are needed to meet long-term strategies and to effectively and efficiently use resources to achieve the strategic goals
• Develop sales support tools and trainings to support the successful product implementation in the European market
• Act as reference point for questions and advice and prepare reports and presentations for internal stakeholders.
• Bachelor's degree, preferably in Marketing, Economics, Engineering, Life Science, or another relevant field
• At least 2 years of experience in medical product management, or market research
• Experience in leading cross-functional marketing projects, including marketing plans, product launches and campaigns within the healthcare industry
• Experience with working with Key Thought Leaders and leading customer facing programs
• Strong analytical skills
• Ability to build internal and external relationships and work with multiple stakeholders within a matrix organization
• Excellent verbal and written communication skills in English and presentation abilities