Vacatures
>
Amsterdam

    Senior Product Marketing Manager - Amsterdam, Nederland - Fintechnews

    Fintechnews
    Fintechnews Amsterdam, Nederland

    6 dagen geleden

    Default job background
    Beschrijving

    Senior Product Marketing Manager - Small Business and Commercial Banking

    Description

    As a Senior Manager Product Marketing, you will build and lead a multi-skilled go-to-market team that owns the global go-to-market strategy, budget and execution for our Small Business & Commercial Banking value proposition and go-to-market motion with high-quality, targeted campaigns to generate demand globally. Together with your team, you'll drive Backbase-wide orchestration, alignment, and high-quality execution with the full support of our product leadership, field leadership, and executive leadership.

    To do this successfully, you'll be responsible for building a team of all-round marketers that allow you to autonomously deliver on your roadmap, executing all go-to-market related activities such as strategic positioning, messaging, global campaign creation, campaign execution through regional alignment and overall performance optimization across the full lifecycle.

    You are seasoned in the enterprise software space, and bring a solid foundation of technical understanding of how a digital banking stack comes to life. Additionally, you are comfortable working closely with the executive and senior leadership team of Backbase.

    Responsibilities

    Lead the development of go-to-market plans, ensuring effective execution and driving measurable pipeline growth through demand generation tactics.

    Lead cross-functional team(s) to drive aligned, lock-step execution across Backbase.

    Create a content strategy that ensures compelling product positioning & messaging, thought leadership content (whitepapers, case studies, videos, webinars etc), and sales kit materials to support the Sales team and drive demand generation tactics in the Field.

    Ensure all your positioning, messaging and campaign strategy resonates with our target executive persona (C-suite banking executives).

    You have a passion to hands-on visualize and position the Backbase concepts through building slides, writing strategic copy and you bring an overall keen eye for detail overall. You role model this towards your team.

    • Global Campaign Creation & Demand Generation

    Deliver integrated, cohesive global campaign and demand generation execution that leverage the latest and greatest strategic positioning of the go-to-markets.

    Drive performance and execution of all activities to established KPI's and set goals based on market dynamics, competition and tactics per customer segment, generating high-quality leads for our Target Accounts.

    Collaborate with field teams to create and execute both global always-on campaigns and support Account-based Marketing demand generation tactics in the Field.

    Own the forecasting, measurement, analysis and execution of on- and offline global Marketing programs according to local market needs

    • Market Analysis

    Conduct in-depth market research, persona development, competitive analysis, and market trend assessments to identify growth opportunities and challenges, together with your cross-functional go-to-market team.

    Manage and mentor your team, fostering a culture of innovation and high performance.

    Establish clear objectives and key results (OKRs) for the team and provide
    regular feedback and professional development opportunities.

    Collaborate closely with executive and senior leadership, product management, field teams, and other cross-functional teams to ensure go-to-market success.

    Qualifications

    • Proven experience (10+ years out of which at least 3+ years leading a product marketing team) in enterprise B2B software, ideally in the fintech sector.
    • Deep knowledge of the Small Business & Commercial Banking sector.
    • Strong knowledge of the financial services and banking industry overall, with a focus on engagement banking or digital banking solutions.
    • Track record in developing and executing successful go-to-markets for complex B2B software products
    • Strong technical acumen, allowing you to understand and explain technical concepts rapidly - educating others as needed
    • Demonstrated experience in team management and leadership.
    • Excellent strategic thinking, problem-solving, and analytical skills.
    • Outstanding communication and presentation abilities.
    • Highly results-oriented with a track record of successful product launches.
    • Fluent in English language, written and spoken
    • Knowledge of the modern marketing stack: , Marketo, LinkedIn and Google Adwords
    • Lunch
    • Health
    • Clothing
    • Social
    • High spec equipment
    Hiring organization

    About Backbase

    The force behind the Engagement Banking Revolution

    For 20 years, we've been empowering banks and credit unions to drive the future of banking.

    With our innovative Engagement Banking Platform (EBP), we make sure financial institutions deliver seamless and personalized experiences to today's customers.

    Employment Type

    Full-time

    Small Business & Commercial Banking

    #J-18808-Ljbffr
  • Doing Goods

    Digital Marketing Manager

    6 dagen geleden

    Doing Goods Amsterdam, Nederland

    AMSTERDAM | 40 UUR · Wij zijn Doing Goods - Your home sweet home voor al die imperfecte en leuke woonaccessoires. We ontwerpen onze eigen collecties en produceren deze in onze workshops in India. Al onze producten zijn 100% handgemaakt met liefde voor lokale ambachten. We verkope ...

  • EA events

    Ervaren Marketing Manager

    4 dagen geleden

    EA events Amsterdam, Nederland

    **IN DUTCH ONLY**: · E&A Events is op zoek naar een gedreven Marketing Manager met mínimaal 3 jaar relevante ervaring om het marketingteam te versterken. E&A is onder andere verantwoordelijk voor de organisatie van Don't Let Daddy Know, Kingsland, Oranjebloesem, Parels van de Sta ...

  • Scaler

    Marketing Manager

    1 dag geleden

    Scaler Amsterdam, Nederland

    **About Us**: Join a mission-driven startup dedicated to advancing the real estate market towards a net-zero carbon future through innovative data tools. Our platform empowers investors and fund managers with actionable insights to enhance their assets' ESG performance and minimi ...

  • United POP BV

    Marketing Manager

    4 dagen geleden

    United POP BV Amsterdam Oost, Nederland

    **Join the Vibrant Team at United POP Amsterdam** · Are you ready to make your mark in the dynamic world of digital marketing? Look no further than United POP Amsterdam, where creativity thrives and opportunities abound. We're currently on the lookout for a talented Digital Marke ...

  • TomTom

    Product Marketing Manager

    1 week geleden

    TomTom Amsterdam, Nederland

    **What you'll do**: · - Create a market vision and go-to-market strategy to deliver winning customer-centric propositions for TomTom's automotive infotainment and navigation software products · - Understand customer needs, the competitive field and potential partners in the area ...

  • Eagle Eye Networks Inc

    Product Marketing Manager

    2 dagen geleden

    Eagle Eye Networks Inc Amsterdam, Nederland

    **About Eagle Eye Networks**: · **Responsibilities**: · - Work closely and collaboratively with the Product Management, Sales, and Marketing functions to execute on a broad range of commercial activities in a fast-paced, SaaS environment · - Understand the competitive landscape o ...

  • Zoom Video Communications, Inc.

    Integrated Marketing Manager

    6 dagen geleden

    Zoom Video Communications, Inc. Amsterdam, Nederland

    **Integrated Marketing Manager** · **What you can expect** · As an Integrated Marketing Manager you will be responsible for developing and implementing comprehensive marketing strategies. Those strategies enhance Zoom brand's visibility, and drive pipeline generation and engageme ...

  • Ansarada

    Emea Marketing Manager

    1 week geleden

    Ansarada Amsterdam, Nederland

    **What's the job about?** · Here's a great opportunity to join the leading software company in virtual data rooms, assisting clients such as law firms, investment banks, and multinational corporates with some of their most business-critical processes. It's a client-facing, cross- ...

  • Highberg B.V.

    Partnership Marketing Manager

    2 dagen geleden

    Highberg B.V. Amsterdam Zuid, Nederland

    **We are Highberg.** We were created from seven boutique consultancy firms. Specialists in digital, organizational and sustainability transformations. · Our aim is to be the ultimate partner for our clients by working together to create lasting impact on organizations and their p ...

  • Amsterdam Nightlife

    Marketing & Event Manager Internship

    2 dagen geleden

    Amsterdam Nightlife Amsterdam, Nederland StageSHIP

    **Amsterdam Nightlife **is a young and ambitious "Nightlife" agency, which focuses primarily on the link between nightlife, entertainment and tourism in Amsterdam. · **Job Profile** · As a marketing/event manager (intern) at Amsterdam Nightlife you are mainly busy with the market ...

  • Amsterdam Nightlife

    Marketing & Event Manager Internship

    4 dagen geleden

    Amsterdam Nightlife Amsterdam, Nederland StageSHIP

    **Amsterdam Nightlife **is a young and ambitious "Nightlife" agency, which focuses primarily on the link between nightlife, entertainment and tourism in Amsterdam. · **Job Profile** · As a marketing/event manager (intern) at Amsterdam Nightlife you are mainly busy with the market ...

  • BYBROWN

    Fashion Marketing and Management Internship

    14 uur geleden

    BYBROWN Amsterdam, Nederland StageSHIP

    BYBROWN is a premium rainwear brand which continues to reinvent outdoor protection, challenging the status quo of the fashion industry using technology, sustainability and fashion as its guiding force. · The 6-month plus placement (starting in August/September) offers a great cha ...

  • Axivate Horeca

    Marketing Manager

    1 week geleden

    Axivate Horeca Utrecht, Nederland

    **Wij zijn Axivate Horeca Group, afgekort AHG, een onderneming die zich succesvol bezighoudt met het beheren van een grote diversiteit aan horeca bedrijven voornamelijk in de Randstad/Utrecht. · Alle bedrijven binnen de AHG hebben hun eigen identiteit. De bedrijven zijn herkenbaa ...

  • ACT Group

    Global Marketing Operations Manager

    3 dagen geleden

    ACT Group Amsterdam Zuid, Nederland

    **About the role** · The Global Marketing Operations Manager will spearhead comprehensive planning efforts to modernize our capabilities with a core focus on driving growth. This role is instrumental in enabling Marketing to deliver highly personalized, relevant, and brand-centri ...

  • Circus.

    Marketing Manager

    3 dagen geleden

    Circus. Amsterdam, Nederland

    in Amsterdam zoekt een gedreven CRM Campaign Manager. Ben jij gepassioneerd over het opbouwen van sterke merkrelaties in de entertainmentindustrie? Heb je de ambitie om jouw marketingexpertise te laten schitteren en onze spelers uit te dagen tijdens hun spelervaring? Bij krijg j ...

  • Maritim Hotel Amsterdam

    Marketing Manager

    4 dagen geleden

    Maritim Hotel Amsterdam Amsterdam, Nederland Voltijd

    Wat is jouw droombaan? · Wij hebben de onze al gecreëerd Klaar om je bij ons aan te sluiten? Maritim Hotel Amsterdam is op zoek naar een creatieve, proactieve en enthousiaste Marketing Manager in ons fantastische pre-opening team · Stop met zoeken als je een passie hebt voor hosp ...

  • Page Personnel.

    Marketing Manager

    10 uur geleden

    Page Personnel. Amsterdam, Nederland

    You are the creative force with a passion for marketing and branding. Driven by this passion , you take responsibility for developing innovative solutions for our products , propositions , content concepts , campaigns , events and activations .​ When fresh ideas are needed , you ...

  • Circus.

    Marketing Manager

    3 dagen geleden

    Circus. Amsterdam, Nederland

    in Amsterdam zoekt een gedreven CRM Campagne Marketeer. Ben jij gepassioneerd over het opbouwen van sterke merkrelaties in de entertainmentindustrie? Heb je de ambitie om jouw marketingexpertise te laten schitteren en onze spelers uit te dagen tijdens hun spelervaring? Bij krijg ...

  • PlayerUnknown Productions Amsterdam B.V.

    Marketing Manager

    4 dagen geleden

    PlayerUnknown Productions Amsterdam B.V. Amsterdam-Zuidoost, Nederland

    **YOUR ROLE**: · As a Marketing Manager, you will be an integral member of our Publishing team, focusing on driving awareness and engagement for PLAYERUNKNOWN Productions games through thoughtful marketing initiatives. This includes developing and executing comprehensive marketin ...

  • Streberss

    Marketing Manager Leadgeneratie

    1 week geleden

    Streberss Purmerend, Nederland

    **Marketing Manager Leadgeneratie** · Wij zijn een startup projectontwikkelaar en we bouwen en ontwikkelen onder andere woonwijken in de Randstad. · Voor een gedeelte doen wij dit op eigen kracht, maar ook veel met vreemd vermogen. Uiteraard proberen wij een win-win situatie te c ...