Jeroen Zimberlin

I am a dynamic and results-driven Brand Marketeer with over two and a half years of experience at PUMA, specializing in brand marketing. With a Bachelor's degree in International Sport Management and Business, I possess a strong foundation in the sports/fashion industry and a keen understanding of marketing strategies and campaigns. 

Throughout my tenure at PUMA, I have demonstrated a proven track record of success in developing and executing impactful campaigns, activations, and content strategies that resonate with marketing activities and drive brand engagement. My role has involved close collaboration with key stakeholders to deliver innovative and compelling marketing initiatives.

My key skills include being driven, hardworking, motivated, energized, structured, communicative, and a team player. I thrive in fast-paced environments and am adept at maximizing personal performance while surpassing business objectives. My passion for sports and marketing, combined with my exceptional interpersonal skills, make me a valuable asset to any sport/fashion marketing team.

Dynamic and results-oriented Brand Marketing professional with 2.5 years of experience at PUMA, specializing in the Benelux region. Proven track record of driving impactful marketing activations, campaigns, and content creation projects to enhance brand visibility and market penetration.

Strategic Partnership Development: Spearheaded successful partnerships with key accounts, leveraging collaborative efforts to drive brand awareness and increase market share in the Benelux region.

Category Leadership: Led the training category in Benelux, demonstrating expertise in understanding market trends, consumer behavior, and competitor analysis to optimize product positioning and sales strategies.

Strategic Marketing Planning: Developed comprehensive marketing plans for 2023, 2024, and 2025, aligning with organizational goals and effectively allocating resources to maximize ROI.

HYROX & other Events/Campaigns: Orchestrated successful HYROX & other campaigns, engaging target audiences and reinforcing PUMA's commitment to fitness and performance.

Social Factory Concept: Pioneered the implementation of the PUMA Social Factory concept in Benelux, driving brand engagement and fostering community participation through innovative marketing initiatives.

Project Management: Demonstrated exceptional project management skills across various initiatives, ensuring timely delivery, budget adherence, and stakeholder satisfaction.

Skills:

Strategic Planning: Proficient in developing and executing strategic marketing plans to achieve business objectives and drive sustainable growth.

Partnership Management: Skilled in establishing and nurturing strategic partnerships with key stakeholders to amplify brand presence and drive mutually beneficial outcomes.

Campaign Management: Experienced in conceptualizing, planning, and executing integrated marketing campaigns across multiple channels to effectively reach and engage target audiences.

Market Analysis: Strong analytical skills with the ability to conduct market research, analyze consumer insights, and identify opportunities for market expansion and product innovation.

Project Leadership: Effective leadership and communication skills with a proven ability to lead cross-functional teams and collaborate with internal and external partners to deliver successful outcomes.

Graduated from Amsterdam University of Applied Sciences with a focus on International Sport Management and Business, supplemented by a minor in Managing Strategy and Marketing from the University of Amsterdam.

Key Focus Areas:

International Sport Management and Business: Developed a comprehensive understanding of the global sports industry, including its management principles, marketing strategies, and business operations.

Managing Strategy and Marketing: Acquired specialized knowledge in strategic management and marketing principles, gaining insights into market analysis, consumer behavior, and competitive positioning.