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    Media Activation Manager - Utrecht, Nederland - PepsiCo

    PepsiCo
    PepsiCo Utrecht, Nederland

    4 dagen geleden

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    Voltijd
    Beschrijving
    Overview

    This role facilitates PepsiCo receiving best in class media and connections executions in Belgium & Netherlands for all our brands while working with both our marketeers and agencies, overseeing the balance across all media types.

    Responsibilities
  • Manage the media and connections plan for selected brands (Beverages and Snacks) in Benelux
  • Support Delivery of Strong Integrated Com's Plans, by playing a role of key link between brands teams & the local needs, providing expertise & support on Media-related questions: Audiences, Media KPI's, Content Plans & Local Adaptations, 1P data, provide consultation on guidelines.
  • Ensure optimal operational implementation, execution and evaluation of our campaigns by leveraging agencies, in house media team and brand managers
  • Ensure implementation of best practices, learnings and media guidelines across all brands
  • Execute BU strategy and Test & Learn agenda , including 1P data gathering, collaborative business plans with our media partners and technology advancements
  • Support the broader Media & Digital Capability agenda
  • Continuous market and competition monitoring
    • Qualifications

    Qualifications

  • Min 5y. experience, preferably agency side, with proven knowledge in Media
  • Solid understanding of media landscape and buying principles across traditional and digital channels
  • In-depth experience of Tradition & Digital Media Marketing and Influencer Marketing KPI's, Channels and advertising solutions, Digital Media activations, audience insights, Digital Tools & Dashboards, Media Creativity best practices
  • Capability & negotiation skills to manage different stakeholders across agencies, partners and internal teams

    • Who are we looking for?

  • Is a good organizer to balance all the different projects running simultaneously
  • Loves sharing ideas and ways to improve what we do and is not afraid to speak up to share ways to improve how we work
  • Can bring ideas to life – by the way of good communication and team work
  • Can confidently take initiative and start your own projects, being organized throughout the process and have a result-oriented focus
  • Has a proven track record in media & digital activities. You are curious and interested in the newest developments in digitalization and you keep track of the developments in this field.
  • Has an established contact network of NL media partners
  • Knows what an ambassador is and loves using social media
  • Is proactive and has a hands-on, positive mentality
  • Is fluent in Dutch and English.

    • About PepsiCo

    PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

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