- Develop and implement comprehensive digital marketing strategies to drive customer acquisition and revenue growth.
- Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and support to ensure the team meets or exceeds performance goals.
- Be responsible for all digital marketing channels i.e. YouTube, Facebook, Instagram, Snapchat, TikTok, Digital TV, Audio...
- Analyze campaign performance data, identify trends and insights, and optimize strategies to improve return on investment and KPIs - understanding of sophisticated critical metric setting (connecting business with third party platform critical metrics, guardrail critical metrics & monitoring)
- Understand A/B testing and incremental measurement
- Profound understanding of creative, audience and bidding strategies
- Collaborate with cross-functional teams, including product, sales, and creative teams, to align digital marketing efforts with overall business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and standard methodologies, and incorporate innovative ideas into the overall marketing strategy.
- Monitor competitive landscape and industry trends to find opportunities and challenges, and adjust strategies accordingly.
- Ensure compliance with relevant regulations and standard methodologies in digital marketing, including data privacy laws and advertising standards.
- Handle budgets and steer investment modeling within Growth Marketing.
- 8+ years with a proven experience in digital marketing and at least 2 years in a leadership or managerial role.
- Proven track record of successfully developing and implementing digital marketing strategies that drive business results.
- Strong analytical skills and experience using data-driven insights to optimize campaign performance and iROI.
- Global and large market experience required. Focus on US, UK, DE and experience in LATAM and APAC markets.
- In-house/client side experience and ecommerce experience highly preferable.
- Proven strength in leading teams to develop omni-channel strategies and content efficiency to set the standard on brand and performance marketing effectiveness
- Highly experienced in agency & external partner management.
- Strong digital, programmatic media and ad-tech knowledge. Proficient in using digital channels for brand & performance.
- Experience in leading an impactful team and developing individuals.
- Experience leading cross-functional teams in an international environment
- Consistent track record to influence and adapt communication style to effectively communicate to senior & executive level partners and peers.
- Ability to drive innovation and change forward and set clear strategic agenda for team and collaborators.
- Solution oriented, data curious and result driven
- Strong work ethic; self-directed and resourceful.
- Good communication (i.e. public speaking) and analytical skills
- Language: English. Other languages a plus.
- Learn more about your Career Journey here
- Explore the Development Toolkit
- Specific training or mentorship programs that are available in the craft or BU
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Senior Manager Marketing - Amsterdam, Nederland - Jobs for Humanity
Beschrijving
Job DescriptionAbout the role:
We are seeking a highly skilled and experienced Senior Manager of Digital Marketing to lead our digital marketing efforts and drive growth across various digital channels for always-on and calendared consumer campaigns Worldwide.
The ideal candidate will have a consistent track record of developing and implementing successful digital marketing strategies, leading a team, and delivering measurable results. This role requires a strategic problem solver with strong leadership abilities and a deep understanding of the latest digital marketing trends and technologies.
Key Job Responsibilities and DutiesBenefits & Perks: Global Impact, Personal Relevance:
's Total Rewards Philosophy is not only about compensation but also about benefits. Our Total Rewards are aimed to make it easier for you to experience all that life has to offer—all the messy, beautiful, and joyful bits—on your terms. So you can focus on what really matters. We offer competitive compensation as well as thoughtful, valuable, and even fun benefits that can be found here.
#ThinkInclusion: Wellbeing & Inclusion at
Diversity, Equity and Inclusion (DEI) have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: "At , the diversity of our people doesn't just create a unique workplace, it also creates a better and more inclusive travel experience for everyone."
Career Development Opportunities:
Pre-Employment Screening:
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
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