Vacatures
>
Amsterdam

    Senior Performance Marketing Manager - Amsterdam, Nederland - Gisou

    Gisou
    Gisou Amsterdam, Nederland

    1 week geleden

    Default job background
    Beschrijving

    ABOUT US
    Gisou is born out of a passion for bees, haircare and natural beauty. Based on a six-generation beekeeping heritage, each Gisou product is inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden. With this method, our founder Negin and her father continue the family tradition of beekeeping. Our hair care and complexion products harness the transformative benefits of Mirsalehi Honey and rich botanical sources, selected to enhance ones natural beauty.

    We are committed to a bee-friendly & sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees, but the greater ecosystem as well. In the upcoming years, we intend to continue to develop high-quality honey infused beauty products as we develop a globally renowned label and raise awareness about the importance of a healthy bee population. We have been experiencing double digital growth YoY and have established ourselves as a leading hair care line across our global retailers such as Sephora, Selfridges, Mecca, and Harrods. We are currently available in over 40 countries and are on an explosive journey of growth as we launch in new markets, open additional channels and focus on building our team internationally. Our team is the heart of our business, without an incredible team we would not be where we are today and where we dream to go tomorrow. Being a part of Gisou is for those who are passionate, ambitious, hard working, agile and approachable. Join us on this epic journey

    ABOUT THE ROLE

    Gisou is seeking a passionate Senior Performance Marketing Manager to manage the paid advertising initiatives, achieving sustainable customer growth through various digital platforms.

    This role involves strategizing and managing various digital ad channels alongside with Head of Growth & Retentionand collaborating closely with our marketing and creative teams to ensure consistent brand messaging and effective campaign execution.

    KEY RESPONSIBILITIES

    • Directly reporting to the Head of Growth & Retention.
    • Manage and optimise advertising initiatives across platforms such as Google (Search, Shopping, Display and YouTube), Meta, TikTok, then other retargeting and programmatic media in-house, with an emphasis on sustainable customer acquisition growth.
    • Continuous optimisation to achieve campaign objectives, including day-to-day management of campaign budgets, bid adjustments, strategies for keywords and targeting, and making campaign modifications based on historical performance data in-house, without the help of an agency.
    • Analyse performance with the capability to translate data into actionable insights, correlating analytics with real-life consumer behaviour and scenarios to effectively inform performance marketing strategies and campaign tactics.
    • Create detailed reports to analyse customer acquisition and media channel performance for internal teams and senior management, to provide clear insights into campaign and channel effectiveness.
    • Establish and manage an experimentation process for all performance marketing initiatives. Generate and prioritise experiment ideas on campaign structures, targeting, bidding, ad copy, landing page and creative elements, focusing on their potential impact and practicality.
    • Devise and implement strategies to transform Gisou's strong organic social presence into customer growth.
    • Guide the process for creating paid media content, collaborating with the internal creative team to brainstorm, and communicating creative briefs to the relevant stakeholders.
    • Collaborate closely with creative and comms teams on multi-channel projects including new product launches and retention.
    • Provide data-driven feedback to other teams regarding the outcomes of creative experiments, to foster a comprehensive understanding and proficiency in assessing ad creative effectiveness.
    • Collaborate closely with the Data Analyst and Head of Growth & Retention in developing and refining attribution models, recurring reports, campaign strategies, and customer acquisition tactics.
    • Play an active role in strategic planning, budgeting and forecasting alongside the Head of Growth & Retention.
    • Remain on top of new advertising technologies and new tactics to aid in developing strategies for experimentation.

    WE ARE LOOKING FOR

    • Entrepreneurial, self-starter, with a desire to make an impact.
    • At least 5 years of managing paid channels - including both Paid Search and Paid Social
    • Proficient in ad performance and conversion analysis, with an ability to contextualise data with real-life consumer scenarios to effectively inform performance marketing strategies and campaigns.
    • Experienced in devising budgeting strategies across multiple performance channels to maximise customer and revenue growth while ensuring optimal spending.
    • Proficiency in analysing conversions using analytics tools like GA4, not solely relying on platform-specific conversion metrics for devising budgeting strategies.
    • Experience in working with CAC as well as other ad-related performance monitoring KPIs (e.g., ROAS, CTR, Avg. CPC) and taking necessary actions to improve budget and campaign performance.
    • Skilled in designing and overseeing campaign strategies across Paid Social and has experience in building multi-level funnel stages on Meta.
    • Has a clear framework and process for experimentation, testing and learning.
    • Very comfortable collaborating across departments, from briefing creative requirements to effectively sharing lessons learned, ultimately ensuring that test outcomes (no matter if positive or negative) always end up enriching the brand's understanding of the market.
    • Enthusiastic about new technologies and innovations in digital advertising and turning them into new experiments.

    WHAT WE OFFER The opportunity to be part of an ambitious, fun and dynamic team, with a pleasant informal and international working atmosphere and regular team activities and drinks. You will be working 4 days a week from our stunning office in the centre of Amsterdam, and have the possibility to work one day from home if you like. Lunch, drinks and snacks in the office are being provided every day.

    Our team's wellbeing is super important to us, therefore we offer fitness membership via Onefit, and mental health support via OpenUp to all our employees. Gisou is a fast growing and disruptive beauty company that offers huge opportunities for personal development and growth.

    INTERESTED?
    We can't wait to hear from you.

    #J-18808-Ljbffr
  • Doing Goods

    Digital Marketing Manager

    1 week geleden

    Doing Goods Amsterdam, Nederland

    AMSTERDAM | 40 UUR · Wij zijn Doing Goods - Your home sweet home voor al die imperfecte en leuke woonaccessoires. We ontwerpen onze eigen collecties en produceren deze in onze workshops in India. Al onze producten zijn 100% handgemaakt met liefde voor lokale ambachten. We verkope ...

  • EA events

    Ervaren Marketing Manager

    6 dagen geleden

    EA events Amsterdam, Nederland

    **IN DUTCH ONLY**: · E&A Events is op zoek naar een gedreven Marketing Manager met mínimaal 3 jaar relevante ervaring om het marketingteam te versterken. E&A is onder andere verantwoordelijk voor de organisatie van Don't Let Daddy Know, Kingsland, Oranjebloesem, Parels van de Sta ...

  • CORUM L'EPARGNE

    Marketing en Communicatie Manager

    1 dag geleden

    CORUM L'EPARGNE Amsterdam Centrum, Nederland

    **WIE WIJ ZIJN**: · Wij zijn CORUM Investments. Onderdeel van de 100% onafhankelijke Europese CORUM Butler Groep. Met meer dan 250 mensen, zetten we ons volledig in voor onze klanten en bieden we innovatieve en hoogwaardige beleggingsoplossingen in heel Europa. De groep staat bek ...

  • Scaler

    Marketing Manager

    3 dagen geleden

    Scaler Amsterdam, Nederland

    **About Us**: Join a mission-driven startup dedicated to advancing the real estate market towards a net-zero carbon future through innovative data tools. Our platform empowers investors and fund managers with actionable insights to enhance their assets' ESG performance and minimi ...

  • United POP BV

    Marketing Manager

    6 dagen geleden

    United POP BV Amsterdam Oost, Nederland

    **Join the Vibrant Team at United POP Amsterdam** · Are you ready to make your mark in the dynamic world of digital marketing? Look no further than United POP Amsterdam, where creativity thrives and opportunities abound. We're currently on the lookout for a talented Digital Marke ...

  • Eagle Eye Networks Inc

    Product Marketing Manager

    4 dagen geleden

    Eagle Eye Networks Inc Amsterdam, Nederland

    **About Eagle Eye Networks**: · **Responsibilities**: · - Work closely and collaboratively with the Product Management, Sales, and Marketing functions to execute on a broad range of commercial activities in a fast-paced, SaaS environment · - Understand the competitive landscape o ...

  • Ansarada

    Emea Marketing Manager

    1 week geleden

    Ansarada Amsterdam, Nederland

    **What's the job about?** · Here's a great opportunity to join the leading software company in virtual data rooms, assisting clients such as law firms, investment banks, and multinational corporates with some of their most business-critical processes. It's a client-facing, cross- ...

  • Zoom Video Communications, Inc.

    Integrated Marketing Manager

    1 week geleden

    Zoom Video Communications, Inc. Amsterdam, Nederland

    **Integrated Marketing Manager** · **What you can expect** · As an Integrated Marketing Manager you will be responsible for developing and implementing comprehensive marketing strategies. Those strategies enhance Zoom brand's visibility, and drive pipeline generation and engageme ...

  • TomTom

    Product Marketing Manager

    1 week geleden

    TomTom Amsterdam, Nederland

    **What you'll do**: · - Create a market vision and go-to-market strategy to deliver winning customer-centric propositions for TomTom's automotive infotainment and navigation software products · - Understand customer needs, the competitive field and potential partners in the area ...

  • Highberg B.V.

    Partnership Marketing Manager

    4 dagen geleden

    Highberg B.V. Amsterdam Zuid, Nederland

    **We are Highberg.** We were created from seven boutique consultancy firms. Specialists in digital, organizational and sustainability transformations. · Our aim is to be the ultimate partner for our clients by working together to create lasting impact on organizations and their p ...

  • Jobmatix

    Marketing Manager

    21 uur geleden

    Jobmatix Amsterdam, Nederland

    Wat ga je doen: · Als Marketing Manager word je lid van het innovatieve en gedreven team bij Jobmatix. Je speelt een cruciale rol in het vormgeven en uitdragen van onze merkidentiteit, zowel nationaal als internationaal. Jouw expertise in merkstrategie en positionering zal ons in ...

  • Amsterdam Nightlife

    Marketing & Event Manager Internship

    4 dagen geleden

    Amsterdam Nightlife Amsterdam, Nederland StageSHIP

    **Amsterdam Nightlife **is a young and ambitious "Nightlife" agency, which focuses primarily on the link between nightlife, entertainment and tourism in Amsterdam. · **Job Profile** · As a marketing/event manager (intern) at Amsterdam Nightlife you are mainly busy with the market ...

  • Amsterdam Nightlife

    Marketing & Event Manager Internship

    6 dagen geleden

    Amsterdam Nightlife Amsterdam, Nederland StageSHIP

    **Amsterdam Nightlife **is a young and ambitious "Nightlife" agency, which focuses primarily on the link between nightlife, entertainment and tourism in Amsterdam. · **Job Profile** · As a marketing/event manager (intern) at Amsterdam Nightlife you are mainly busy with the market ...

  • BYBROWN

    Fashion Marketing and Management Internship

    2 dagen geleden

    BYBROWN Amsterdam, Nederland StageSHIP

    BYBROWN is a premium rainwear brand which continues to reinvent outdoor protection, challenging the status quo of the fashion industry using technology, sustainability and fashion as its guiding force. · The 6-month plus placement (starting in August/September) offers a great cha ...

  • Axivate Horeca

    Marketing Manager

    1 week geleden

    Axivate Horeca Utrecht, Nederland

    **Wij zijn Axivate Horeca Group, afgekort AHG, een onderneming die zich succesvol bezighoudt met het beheren van een grote diversiteit aan horeca bedrijven voornamelijk in de Randstad/Utrecht. · Alle bedrijven binnen de AHG hebben hun eigen identiteit. De bedrijven zijn herkenbaa ...

  • ACT Group

    Global Marketing Operations Manager

    5 dagen geleden

    ACT Group Amsterdam Zuid, Nederland

    **About the role** · The Global Marketing Operations Manager will spearhead comprehensive planning efforts to modernize our capabilities with a core focus on driving growth. This role is instrumental in enabling Marketing to deliver highly personalized, relevant, and brand-centri ...

  • Circus.

    Marketing Manager

    5 dagen geleden

    Circus. Amsterdam, Nederland

    in Amsterdam zoekt een gedreven CRM Campaign Manager. Ben jij gepassioneerd over het opbouwen van sterke merkrelaties in de entertainmentindustrie? Heb je de ambitie om jouw marketingexpertise te laten schitteren en onze spelers uit te dagen tijdens hun spelervaring? Bij krijg j ...

  • Maritim Hotel Amsterdam

    Marketing Manager

    6 dagen geleden

    Maritim Hotel Amsterdam Amsterdam, Nederland Voltijd

    Wat is jouw droombaan? · Wij hebben de onze al gecreëerd Klaar om je bij ons aan te sluiten? Maritim Hotel Amsterdam is op zoek naar een creatieve, proactieve en enthousiaste Marketing Manager in ons fantastische pre-opening team · Stop met zoeken als je een passie hebt voor hosp ...

  • Page Personnel.

    Marketing Manager

    2 dagen geleden

    Page Personnel. Amsterdam, Nederland

    You are the creative force with a passion for marketing and branding. Driven by this passion , you take responsibility for developing innovative solutions for our products , propositions , content concepts , campaigns , events and activations .​ When fresh ideas are needed , you ...

  • Circus.

    Marketing Manager

    5 dagen geleden

    Circus. Amsterdam, Nederland

    in Amsterdam zoekt een gedreven CRM Campagne Marketeer. Ben jij gepassioneerd over het opbouwen van sterke merkrelaties in de entertainmentindustrie? Heb je de ambitie om jouw marketingexpertise te laten schitteren en onze spelers uit te dagen tijdens hun spelervaring? Bij krijg ...