Joanna Korda

I have 2.5 years of hands-on experience in programmatic marketing on the agency side. In my most recent role, I managed several clients, running programmatic campaigns from planning and setup through optimization and troubleshooting to reporting and analysis. I worked on both awareness and performance campaigns, including formats such as display, video, audio, pDOOH, CTV and mobile. The platforms I used regularly included DV360, Adform, The Trade Desk, Amazon DSP, Quantcast and Sage+Archer. This role helped me develop both practical campaign skills and a broader understanding of programmatic strategy. I'm analytical, detail-oriented and comfortable working in international, fast-paced and remote-friendly environments.

I have 2.5 years of hands-on experience in programmatic marketing on the agency side. In my most recent role, I managed several clients, running programmatic campaigns from planning and setup through optimization and troubleshooting to reporting and analysis. I worked on both awareness and performance campaigns, including formats such as display, video, audio, pDOOH, CTV and mobile. The platforms I used regularly included DV360, Adform, The Trade Desk, Amazon DSP, Quantcast and Sage+Archer. I also worked extensively in Excel and Google Sheets, which were my main tools for preparing plans and estimations, as well as detailed post-campaign reports and analyses. Earlier in my career, I worked as a proofreader at a translation agency, where I was responsible for verifying translations between English, Polish, and Italian. I also occasionally translated texts from English to Polish and Polish to English, and verified sworn translations across multiple languages for any discrepancies.

My educational background is in Applied Linguistics, where I obtained a Bachelor's degree with a focus on English and Italian. I also completed a Master's program with a focus on English, although I did not finalize the thesis. Currently, I am taking the Google Data Analytics Professional Certificate course on Coursera to expand my knowledge in data visualization and reporting.