Valentina Scalabrin

My name is Valentina Scalabrin, a fourth-year International Business student at NHL Stenden University with a strong passion for marketing and communication. I am a goal-oriented individual, driven by the desire to create meaningful connections and foster cross-cultural understanding. With a growth mindset and a commitment to excellence, I am eager to apply my diverse skill set to contribute to the success of innovative companies on a global scale.

During my marketing internship at a marketing agency in Spain, I gained hands-on experience in digital marketing by configuring and integrating platforms such as Google Ads, Google Analytics, Google Tag Manager, and Looker Studio. I created and optimized Google Ads campaigns, focusing on search, performance, shopping, and display, while managing metrics like cost-per-click (CPC) and return on ad spend (ROAS) to improve performance. Additionally, I worked with lead-scoring tools like HubSpot and Semrush to evaluate and prioritize potential clients. I also redesigned brochures to streamline the implementation of PrestaShop modules for clients and collaborated closely with project managers to align goals and strategies.

Alongside this, I have served as a Student Ambassador, organizing and participating in various university fairs across Italy to promote my institution, further developing my communication and event coordination skills.

I am currently pursuing a bachelor's degree in International Business. Here I have the opportunity to gain valuable insight into the business world by having the opportunity to work with real companies.