Marketing Manager Therapeutics Benelux - Utrecht, Nederland - Elanco

Beschrijving

At Elanco (NYSE: ELAN) – it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better – join our team today

Position Description

Works closely with the Head of Business PH BU Manager, Sales Managers, Technical Consultants and Digital Marketing Lead BeNeNo to develop the Pet Health Therapeutics marketing strategies and execution in the Benelux region for Elanco through VET channel.

Accountable for the performance of plans within the Therapeutics category. The Marketing Manager is employed in the development and execution of the marketing plans for the Pet Health therapeutics portfolio as assigned to ensure alignment to the business objectives. The role interacts with key customers and key suppliers, including agencies and sit on multiple internal and external cross-functional teams.

As part of the International Marketing organization collaboration will be required with the InternationalPet Health Marketing Leads to follow the global strategies.

Functions,Duties, Tasks

Execution of Country Affiliate Brand Planning

• Drive profitable activation for therapeutics category. Develop and implement marketing plans, key account- and sales cycle campaigns with focus on key PARA brands.

• Plan, execute, and measure impact of Marketing Campaigns to achieve Sales Targets in line with specific objectives as identified in the annual Profit and Brand Plans.

• Lead, develop and execute supportive projects to meet marketing objectives.

• Build metrics to track success and identify gaps versus planned outcomes.

• Drive synergies cross-functions and cross-country. Execute co-branding and cross-category (Rx/OTC) whenever relevant.

• Manage brand and product pricing. Implement the planned prices in cooperation with Sales Managers and Finance Business Partner.

Coordinationof the production and supply of all support material

• Supply marketing communications items, such as leaflets, posters, detailers and merchandise aligned with Global platforms and directions supplemented by the local development of support materials when required.

• Ensure compliance with industry and internal organizational regulatory requirements.

• Partner with Regulatory Departments to ensure that finished goods meet all legal requirements in terms of packaging, text.

Expenditure, Production & Sales Forecasting

• Budgetary management. Prepare input to Profit Plan for Benelux Therapeutics category incl A&P responsibility (Marketing Opex) and Channel access fees. Contribute to alignment on F03, F06, F09. Manage the A&P budget and channel access fees, to ensure appropriate allocation of resources in line with the allocated fundings.

• Partner with Sales Managers, Supply Chain, Regulatory and Quality to ensure sufficient product stock is available to meet sales targets. Give input to Sales and Supply Chain to quarterly volume forecast. Contribute with relevant information from Marketing at the monthly A&OP meetings or whenever relevant.

• Partner with Regulatory Department to ensure that finished goods meet all legal requirements in terms of packaging, text and insert leaflets.

Customer Centricity

• Analyse needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify the competitive pricing.

• Spend time in the field as needed to support sales teams, meeting key accounts and other customers and consumers and gathering feedback on a first-hand basis.

• Develop a deep understanding of the customers and their needs.

Develop and maintain business relationships with key business partners

• Build positive relationships with relevant external bodies, such as key customers, advertising and creative agencies, key vendors etc.

• Promote the Elanco brand internally and externally to build engagement.

Other Information

Reporting relationships

• Reports to: head of Business Pet Health Benelux

• No direct reports.

Location & Expected Travel Percentage

• Travel required frequently or whenever relevant within or outside Benelux. Up to 10%.

Qualifications: