Iñaki Ruiz Vazquez
Marketing / Reclame / Public Relations
Over Iñaki Ruiz Vazquez:
I am NOT so arrogant as to consider myself an expert or guru in all the following areas: marketing strategy, social media, SEO, PPC, email marketing, graphic design, e-commerce, content writing, marketing coordination, Google Analytics, etc.
BUT I honestly think I have some outstanding and highly valuable all-round knowledge of most digital marketing specialties. That's why I like to call myself "the Swiss Army knife of marketing".
Ervaring
PROFESSIONAL EXPERIENCE
| Dates | 01/2023 – Present |
| Position | Job Search & Others |
| Tasks | • Job search, attend telephone and face-to-face interviews. • Visit family in Spain and travel. • Training: HubSpot and Circular Economy. |
| Dates | 01/2022 – 01/2023 |
| Position | Digital Marketing Specialist |
| Employer | PRé Sustainability |
| Industry | Sustainability Consultants and Software Developers |
| Tasks | • Develop and implement marketing campaigns for conversion and retention (Salesforce). • Measure, analyse and report on online marketing, content and sales performance (Matomo, Salesforce, Power BI). • Identify improvement opportunities and bottlenecks, reporting actionable insights. • Optimise websites from UX and customer journey points of view, using analytical data. • Search Engine Optimisation, using different SEO techniques: keyword research, content ideas, on-page optimisation, technical SEO, competitor research, link building, rank tracking (Semrush, Google Search Console, PageSpeed Insights, Google Keywords Planner). • Ensure legal compliance of websites and other digital tools like email marketing platforms (privacy policies, cookies). • Research new email marketing tool, fully compliant with GDPR and easily-integrated with Salesforce CRM system. • Devise and implement an action plan to increase retention rates for subscriptions: drip campaign for reminders (email automation), feedback-gathering tool, new fully-integrated email marketing solution, e-onboarding course, automatic renewals. • Challenge and inspire colleagues with fresh perspectives and new ideas, providing innovative solutions (25+): DocuSign, cookieless tracking, Calendly, partners’ audit, integrated websites, chatbox, website clipping, gamified branding webinar, digital PR services, discontinue website, training certification, e-onboarding, etc. • Take ownership and conduct other smaller marketing and analytics projects. |
| Book | N/A |
| Reason for leaving | End of fixed-term contract |
| Reference | Anneke Haringsma Sales & Partner Manager Stationplein 121, Amersfoort (3818LE) |
| Dates | 06/2021 – 12/2021 |
| Position | Various |
| Tasks | • Start new position as a Marketing and Communications Specialist at MILabs. • Part ways due to misalignment on work culture and role’s scope. • Selected to start a new role as a Digital Marketing & e-Commerce Specialist at Boretti. • Recover from health issue. • Job search, attend telephone and face-to-face interviews. |
| Dates | 03/2021 – 05/2021 |
| Position | e-Commerce Specialist (Amazon ES) |
| Employer | Pivot Services |
| Industry | Marketplace (Amazon) Agency |
| Tasks | • Research Unique Selling Propositions (USPs) and optimise keywords, using competitive analysis and Sellics. • Create basic content (titles, bullet points, descriptions, keywords) and A+ content (modules, banners, images, features) on Amazon Vendor Central. • Promote products through Amazon Advertising campaigns: Sponsored products, Sponsored brands, and Sponsored display, including video, targeted, audiences, etc. • Optimise content to increase product recognition and market share. • Adjust bids, check search terms and keywords, and track campaign’s performance. • Edit photos to accompany the product listings (Adobe Photoshop). • Design Amazon Store with visual elements and categories. • Plan marketing campaigns, including Google Ads, within a given budget. |
| Book | Online |
| Reason for leaving | End of project, temporary contract. |
| Reference | Ally Chiang Admin & Business Development Manager Burgwal 47, Delft (2611GG) |
| Dates | 08/2019 – 10/2020 |
| Position | Marketing Coordinator (Projects) |
| Employer | GFirst LEP |
| Industry | Local Enterprise Partnership |
| Tasks | • Work simultaneously across multiple projects to support managers in the development and delivery of project marketing plans. • Coordinate the delivery of business surveys, social media campaigns, newsletters, focus groups and other methods of engaging businesses (Survey Monkey, Mailchimp). • Take responsibility for the preparation and delivery of multimedia marketing campaigns to support business and stakeholder engagement across all projects. • Work closely with Growth Hub Network centres and liaise with the Growth Hub Marketing Manager to ensure Growth Hub marketing is coordinated across the county (Marketing Plan). • Support the delivery of project specific B2B events, working with internal/external partners and stakeholders in line project requirements (Zoom). • Support the LEP Marketing Manager in the writing and release of press releases and media relations activity. • Implement project specific support for the LEP website CMS and market research activity (custom Drupal). • Support project managers in the analysis and reporting of inbound and outbound marketing activity, inclusive of capturing and analysing social media metrics (Hootsuite, LinkedIn, twitter). • Help identify opportunities to enhance project outputs and maximise return on investment. |
| Book | Online |
| Reason for leaving | End of temporary contract and company restructure. |
| Reference | Sarah Danson Director of Strategic Growth University of Gloucestershire, Oxstalls Lane, Gloucester (GL2 9HW) |
| Dates | 06/2018 – 07/2019 |
| Position | Job Search & Others |
| Tasks | • Relocation from Market Harborough (Leicestershire) to Malmesbury (Wiltshire). • Sabbatical leave to travel across Europe and visit family and friends. • Deal with and recover from medical issue. • Google Analytics, Google Ads and SEMrush training. • Job search, attend telephone and face-to-face interviews. |
| Dates | 11/2015 – 05/2018 |
| Position | Marketing Manager |
| Employer | Autotronics |
| Industry | Vehicle Electronics Repair |
| Tasks | Marketing Tasks: • Management: Design the overall digital marketing strategy. • PPC (AdWords): Select keywords, ads, ad extensions, budget, etc. Remarketing. • Social media: Compose messages, selecting images, schedule, etc. (Hootsuite, Facebook, LinkedIn, Google +, Google My Business, YouTube). • SEO: Select keywords and apply them to titles, descriptions, alt texts, images, etc. • Email marketing: Manage clients’ and prospect clients’ databases, create newsletter templates (Illustrator, Photoshop), analysis of results (Mailchimp, Mailigen, Excel). • Google Analytics: Check results and generate reports. • Blog: Write posts with keywords (CMS). Review, edit and upload content writers’ deliverables (Ninja Creative). • Feedback: Create a newsletter template for feedback request. Manage customers’ database. Send feedback requests. Reply to customers’ reviews (Illustrator, Mailchimp, Mailigen, Trusted Shops). • Hire: Select and hire all kind of online tools (Mailchimp, Mailigen, inkFrog, WidgetChimp, Trusted Shops, Ninja Creative, Webinterpret, databases, etc.). • Partners: Relationship with external partners (website developers, SEO and SEM advisors). • e-Commerce: Cooperate in the design of two new websites (layout) and improve their usability and functionalities (DHL integration, collections, notifications, etc.). • Products: Transfer existing products (Excel and CMS) and create new ones (photography, Photoshop, Excel). • Marketplaces: Update eBay UK shop (storefront, description, categories, business policies, etc.), design an appealing product template (WidgetChimp inkFrog Open), create eBay Spain and USA shops (translations, images, keywords, etc.), other markets (Webinterpret). Launch Amazon UK and Amazon USA stores (Seller Central, Excel). • Forms: Design fillable and printable forms for new orders and partners’ programme (Adobe Acrobat Pro y Adobe LiveCycle Designer). • Graphic design: Design new business cards, service leaflets, etc. (Illustrator). Other tasks: • Administrative: Book in and out products (GDS). Buy parts. Improve efficiency and working procedures. Other tasks. • Logistics: National and international shipments. Select couriers. Import international orders. • Customer service: By telephone mainly but also in person, via email, online chat, eBay, Amazon and text messages. |
| Book | Online |
| Reason for leaving | Desire to live with my girlfriend again, after living separate for a while. |
| Reference | Nilesh Pancholi Managing Director & Main Owner 223 Belgrave Gate, Leicester (LE1 3HT) |
| Dates | 09/2014 – 04/2015 |
| Position | e-Commerce Specialist |
| Employer | BuyDirect4U |
| Industry | Online store for garden, home and DIY |
| Tasks | • Create product listings on eBay, Amazon and own website (texts, images and prices). • Analyse and improve listing keywords, fix listing errors with dedicated software (Channel Advisor). • Create sales tendencies reports (Terapeak, Google Trends). • Improve the website appearance with new filters. • Implement new tools to make the listing process more efficient: upload spreadsheet, listing progress spreadsheet, automated Amazon ranking spreadsheet, Bulk Renamer Utility for batch renaming, FileZilla for FTP image uploading, etc. |
| Book | Online |
| Reason for leaving | No involvement in other marketing activities. |
| Reference | Krupa Parekh Graphic Designer North Road, Loughborough (LE11 1QJ) |
| Dates | 2004 – 2014 |
| Position | Income tax campaign (April-May-June) |
| Employer | Bizkaia Regional Council (2014, 2013, 2012, 2010, 2009) BBK Bank (2008, 2007) Caja Laboral Bank (2005, 2004) |
| Industry | Tax |
| Tasks | Resolve the income tax payers' queries. |
| Book | N/A |
| Reason for leaving | End of contract. Campaign of 2 to 3 months per year. |
| Reference | N/A |
| Dates | 02/2011 – 03/2012 |
| Position | Community Manager & Marketing Specialist |
| Employer | Urgarbi |
| Industry | Environmental services |
| Tasks | • Community manager (facebook, twitter, LinkedIn). • Evaluation and redesign of new keywords (SEO). • Hire Google adwords and facebook ads campaigns (SEM). • Analyze the web traffic data (Google Analytics). • Create and feed a blog to boost our visits (named ‘el blog de URi’). • Develop a newsletter database and template (Mailchimp and Dreamweaver). • Update the website (CMS). • Plan new marketing activities (original business cards, impressive Christmas presents). • Redesign brochures and presentations (Photoshop, Illustrator and Powerpoint). |
| Book | Online |
| Reason for leaving | End of contract (low budget). |
| Reference | Fernando Astorqui Manager Pza. La Cantera 5 - 4th, Bilbao (48003) |
| Dates | 07/2008 – 12/2008 |
| Position | Cashier |
| Employer | BBK Bank |
| Industry | Banking |
| Tasks | Handle monetary transactions, doing customer-facing work. |
| Book | N/A |
| Reason for leaving | End of contract (temporary). |
| Reference | N/A |
| Dates | 01/2006 – 12/2006 |
| Position | Technical Consultant for Retail Commerce |
| Employer | Bilbao Dendak |
| Industry | Retail |
| Tasks | • Plan commercial activities. • Posters, brochures, leaflets, etc. design. • Webpage update. • Resolve queries. • Public allowances handling. |
| Book | Online |
| Reason for leaving | End of contract (grant). |
| Reference | Jorge de Francisco Retail Consultant Colon Larreategui 13 - 2D, Bilbao (48001) |
Opleiding
ACADEMIC BACKGROUND
| Dates | 09/1999 – 06/2002 |
| Degree | Master’s Degree in Business Administration |
| Specialty | Commercial Management |
| University | University of the Basque Country |
| GPA | 7.55 / 10 |
| Dates | 09/1996 – 06/1999 |
| Degree | Bachelor in Business Sciences |
| Specialty | Accountancy and Auditing |
| University | University of the Basque Country |
| GPA | 7.31 / 10 |
ADDITIONAL TRAINING
| Dates | 09/2021 – 12/2021 |
| Certificate | The Complete Digital Marketing Course - 12 Courses in 1 |
| Academy | Udemy |
| Length | 23 hours |
| Dates | 03/2019 – 05/2019 |
| Certificate | SEMrush CertificationsSEO Fundamentals, SEO Toolkit, Content Marketing Toolkit |
| Academy | SEMrush Academy |
| Length | N/A |
| Dates | 06/2018 – 12/2018 |
| Certificate | Google CertificationsAdvanced Google Analytics, Google Ads (Search and Display) |
| Academy | Google Academy |
| Length | N/A |
| Dates | 01/2013 – 06/2013 |
| Certificate | Community Management |
| Academy | UNED |
| Length | 500 hours |
| Dates | 10/2009 – 02/2010 |
| Certificate | Advanced Course in Advertising and Business Communications (PSPC) |
| Academy | ESIC Business School |
| Length | 180 hours |
| Dates | 09/2009 – 02/2010 |
| Certificate | Management Software: ContaPlus, NominaPlus, FacturaPlus, Excel, Access |
| Academy | Forem |
| Length | 315 hours |
| Dates | 04/2008 – 07/2008 |
| Certificate | Elementary & Advanced Illustrator and Advanced Photoshop |
| Academy | Inutec |
| Length | 90 hours |
| Dates | 09/2005 – 12/2005 |
| Certificate | Postgraduate Course in Distribution Companies’ Administration and Management |
| Academy | Department of Industry, Trade and Tourism (Basque Government) |
| Length | 192 hours |
| Dates | 02/2003 – 12/2003 |
| Certificate | Graphic & Web Design Technical Assistant |
| Academy | Logical Design |
| Length | 598 hours |
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