Eduardo Olmos Araña

What would your response be if I said that the only natural talent that an artist has is the desire to create. Everything else outside that is a skill they've learnt. Hi! My name is Walo. And I have that desire.

I have learnt how to channel this desire into different creative outlets and dived myself into various disciplines, like design or photography or even performance, some would say I'm greedy but I see it as curiosity.

Lately, I have been deep diving into the Branding world, beeing fascinated on how graphic design and marketing merge together for the sake of one of the most important aspects of a company, how others percieve it.

Oceanocan Prevención Group · Graphic Designer · 09/2020 - Present
· Re-defined and owned the companies visual language & brand to position them in a high quality service.
· Built high-quality consistent design assets including web and social marketing media visuals like posters, landing pages and decks following design guidelines and applying trends where fit.
· Designed and worked alongside a front-end developer to rebuild their online platforms and e-learning environment, developing from scratch 3 websites following separate user journeys and reorganizing their Information Architecture.

Rainodd · Graphic Design Intern · 10/2022 - Present 
· Came up with concepts for new collection graphics and activations.
· Collaborates on corresponding social media campaigns.
· Implementing the brands identity in graphic assets based off of different concepts.

Trust Amsterdam · Sales Assistant · 09/2022 - Present 
· Helped customers find what they needed in the store and offered alternatives like online ordering or the other store.
· Handled the checkout, including orders and returns with both cash and card.
· Ensured cleanliness through the store and stock rooms
· Supported new team members with training.

akawalo Estudio · Freelance Graphic Design & Photography · 07/2019 - Present
· Developed innovative concepts for campaigns including videos, animations and visual assets for several companies on their Social Media and E-commerce sites. 
· Published 2 projects in a digital magazine (+150k followers).
· Gathered and managed teams of 8+ people on photography projects in Gran Canaria & Madrid.
· Explored different mediums like Product/Graphic Design, Photography & Rendering and 3D systems. 
Clients:  Dar.lala (e-commerce) · La Petite Folie · Dlezcano · Boira · ByMaye

Coduxe DevOps · Design Intern · 02/2019 - 07/2019
· Used Human Centered design to develop their clients products, packaging and branding.
· Prepared layouts, presentations and other graphic design components.
· Implemented the knowledge gathered on the internship towards my final degree thesis.

Oceanocan Prevención · Graphic Design Intern · 12/2016 - 12/2018 
· Designed posters, website banners, stationary brochures and newsletters.
· Simultaneously carried out this job and my degree on a remote working setting.
 

Google UX Design Professional Certificate · Courseara · 2022

Workshop ‘Critical Creation & Marketing’ · PSJM & CAAM - Atlantic Modern Art Center · 2021

CFGS in Photography · Fine Arts & Design School, Gran Canaria · 2020-2021

Masters Degree in Product Design · IED Madrid · 2019 - 2020

BA Hons in Industrial Design Engineering · The Hague University of Applied Sciences · 2016 - 2019