Franzi Speer

Hey, I'm Franzi a graphic designer passionate about crafting visual brand identities that connect your brand with your audience. 

I believe in the power of combining strategy with creativity to propel your brand forward across all customer's touchpoints. I don't just design logos, I create comprehensive visual identities that unleash your brand's unique personality and let you stand out from the crowd. 

Ready to unlock the power of strategic design for your brand? Send me a message

Product and Graphic Designer

Coffee Based - November 2022 - April 2024 

• Crafting marketing materials (both digital and print) to effectively convey product and company information to target audiences
• Generating visual representations of custom-designed products to engage potential customers
• Designing product packaging in alignment with company branding
• Updating and maintaining websites and web shops to enhance online presence and user experience
• Social media content planning and creation
• Product photography and image editing
• Providing comprehensive support to the main company and affiliated partner companies in all aspects of graphic design, marketing and website maintenance

Product Design Intern

Coffee Based - April 2022 - October 2022

• Graduation project with the focus on enhancing the company’s online presence through the development of a new website in alignment with their branding and vision
• Conducting comprehensive literature review and user experience research to inform the website’s design and functionality
• Developing working prototypes to visualize and iterate upon website features
• Facilitating user testing sessions to gather feedback and refine the website’s usability
• Building the entire website and web shop using WordPress and the DIVI page-builder, ensuring seamless integration of design and functionality
• Successfully launched a fully operational website with an integrated web shop

B. SC. Industrial Design Engineering - Aug 2019 - Oct 2022
The Hague University of Applied Science, The Netherlands

• Design with Nature
• Design for Impact
• Social and Circular Design
• Branding and visual communication

B. SC. Biological Sciences - Oct 2013 - Aug 2016
University of Münster, Germany

• Basics of Biology
• Cell biology
• Genetics
• Microbiology
• Biodiversity