Data Analyst - Amsterdam, Nederland - Brookwood

Beschrijving

Data Analyst
Remote working
€95 per hour
16 hours per week 3 Month Contract As a Data Analyst Consultant specializing in our performance marketing team, you will lead the enhancement of our creative testing framework on Google Ads. Your primary focus will be the development of a sophisticated creative fatigue model that enables us to optimize our app user acquisition strategy more effectively. Develop and refine a creative fatigue model specifically for Google AC. Conduct in-depth data analysis to evaluate current creative performance, identifying key patterns and predictors of fatigue. Collaborate with the performance marketing team to implement a robust creative testing framework, enhancing our ability to test, analyze, and scale winning creatives efficiently. Build and customize dashboards and reporting tools to monitor creative performance and fatigue, providing actionable insights to optimize campaign strategies. Work closely with user acquisition specialists and ASO experts to design and launch experiments Suggest and implement improvements to our measurement methodologies Requirements of special knowledge/skills Driven and results oriented personality Open to feedback and always looking for ways to improve own performance Able to understand details while keeping an eye on the bigger picture. Able to spot opportunities to drive business growth from their craft. Analytical and curious mindset Strong interpersonal skills Open and friendly attitude Expertise and experience on data analysis. Expertise in data management, data visualization and quality.


Expertise using data analysis and visualization tools (eg:
tableau, data studio, powerbi, mixpanel, etc) **Expertise with at least one data analysis language (eg: R, SQL, Python, etc)