Brand Manager Ii - Eindhoven, Nederland - HERE Technologies

HERE Technologies

Geverifieerd bedrijf

Eindhoven, Nederland

3 weken geleden

Geplaatst door:

Daan Van den Berg

werver van beBee

Beschrijving

What's the role?:

We are looking for a Marketing Manager to help out our global campaign management team. You would closely work together with fantastic marketers across the globe, alongside with our social team.

Your main activities will include the following:

Project Management and Coordination:
Develop comprehensive project plans that align with campaign goals, ensuring all team members are clear on milestones, deliverables, and deadlines, thereby fostering a proactive approach to marketing project execution.
Monitor project progress against goals, identifying potential bottlenecks or deviations from the plan, and implement corrective measures to mitigate risks, ensuring ontime and ontarget campaign delivery.
Oversee the resource allocation for marketing initiatives, ensuring optimal use of budget and personnel for maximum campaign performance and ROI.

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Campaign Planning and Execution:

Review and ensure that all campaign planning tactics are thoroughly developed and fulfilled according to the strategic direction, adding value through meticulous oversight and strategic alignment.
Proactively engage with channel owners to build and implement robust testing plans, driving value by optimizing campaign efficacy and impact assessment.
Validate and report that all campaign activities are accurately tracked and performance data is utilized for continual campaign refinement, contributing to the agile responsiveness of marketing efforts.

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Asset Management:

Ensure comprehensive tracking of all marketing assets across various platforms and campaigns to maintain organization, accessibility, and integrity, enhancing the strategic use of marketing resources.
Implement and continually assess systems and tools to enhance asset management and retrieval, adding value through increased efficiency and streamlined operations.

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Performance Review and Optimization:

Lead and facilitate post-mortem analysis for all marketing campaigns to identify strengths, weaknesses, and opportunities for improvement, thereby driving a culture of excellence and strategic enhancement.
Socialize findings from campaign analyses and postmortems with the marketing team and relevant stakeholders, fostering a collaborative environment that values continuous improvement and learning.
Utilize insights from campaign tracking and postmortem analysis to inform and evolve future marketing strategies, reinforcing the organization's commitment to datadriven decisionmaking and strategic agility.

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Collaboration and Communication:

Serve as a liaison between channel owners, marketing team members, and other stakeholders to ensure alignment on campaign objectives, strategies, and execution roles, thereby acting as the cornerstone for unified team efforts.
Establish and maintain clear channels of communication, ensuring all team members are fully informed of campaign strategies, updates, and outcomes, which is vital for transparency and collaborative success.
Document all campaign strategies and outcomes comprehensively, providing a knowledge base for future campaigns and contributing to the organization's repository of marketing intelligence.

Please note this role is a temporary hire.

Who are you?:

Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in marketing management, particularly in planning, executing, and analyzing marketing campaigns.
Strong analytical skills with an ability to translate data into actionable insights.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Proficient in the use of marketing analytics tools and capable of learning new technologies quickly.
Outstanding communication and interpersonal skills.

HERE is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Who are we?:
HERE Technologies is a location data and technology platform company.

We empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people's lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.