- Define overarching category strategy for the Consumer Vertical. Includes guidelines for consistency across Businesses, high-level channel consumer shopper journeys and brand strategy and positioning. This is done in collaboration with category managers counterparts.
- Develop the BU strategic marketing and growth plan in close collaboration with PMs, Markets, Marcom and other BU segment managers.
- Define Commercial Policy which includes Pricing and Go-to-Market.
- Own regular commercial policy deviation reviews – e.g. with regional marketing – to ensure adherence to the policy and deviations are based on an agreed rationale. This includes Price approvals below WAP.
- Collaborate with PMs to define the holistic offering strategy and related Go-To-Market strategy.
- Track performance of each sub-segment and channel vs growth plans and drives continuous improvements.
- Develop metrics, track, report and forecast marketing initiatives and activities.
- Develop insights and segment existing customers and targeted new customers.
- Define marketing guidelines in collaboration with shopper marketing and category managers counterparts.
- Give strategic direction and collaborates in execution for marcom, campaigns, digital marketing agenda and events
- Drive cross functional collaboration, strategic focus and organization agility.
- Build required capabilities to drive performance.
- Drive integrity & compliance with GBP
- Ability to develop channel and category insights in a Consumer domain
- Ability to formulate and implement strategic marketing actions
- Strong collaborator in a global setting with knowledge of digital marketing
- Has a sound understanding of the retail- and online Customer landscape
- Stakeholder Management & Change Management
- Has strong Commercial Acumen
- Has a Solution orientation with well-developed Problem Solving skills
- Strong Collaboration and influencing skills
Category Manager Hue Connected - Eindhoven, Nederland - Signify
Beschrijving
Job Title
Category Manager Hue ConnectedJob Description
We're looking for a Category Manager to join our Hue Connected team in Eindhoven.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch
What you'll do
Your qualifications
What you'll get in return...
We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
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