Press Secretary - Den Haag, Nederland - International Baccalaureate

Beschrijving

The International Baccalaureate (IB) is seeking a Press Secretary to join our Marketing and Communications team.

Reporting directly to the Director of Marketing and Communications, but with a functional reporting line into the Director-General, this role will be instrumental in organizing and driving the external and internal communications and establishing and regularly revising the public affairs agenda principally for the Director General, while coordinating across different teams to support organizational priorities.

Working with the Director General, the Press Secretary will be responsible for the ideation, planning, preparation, and facilitation of strategic opportunities for the Director General.

This includes speechwriting, earned thought leadership, public affairs, presentations for externally hosted events, speaking opportunities, and managing social media expressions, all in close collaboration with the IB's global Marketing and Communications team.

The Press Secretary will also provide support to the Sr.

Manager, External Communications and the Director General's Executive Assistant, to identify and prioritize opportunities for the Director General to leverage his travel and speaking opportunities for media engagement.

The Press Secretary will become a trusted partner and advisor to our Director General and in doing so, this role will elevate the Director General's profile, and ultimately the IB's role as a thought leader, through public affairs and strategic communications.

Key Accountabilities
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_Communications Support to

Director General:
_

• Provide dedicated communications and public affairs support to the Director General
• Develop a keen understanding of the Director General's and IB's existing voice and style, while also suggesting ways to make our content and communications more engaging and relevant to our stakeholders.
• Develop and execute a plan to ensure that the DG's voice, key messages and highprofile engagements are communicated back to the organization in a timely and effective manner, working with the internal communications team
• Craft speeches, presentations, thought leadership articles, and other communication materials for the Director General.
• Assist in prioritizing incoming requests for presentations, speeches, media engagement, and other communications materials for the Director General, in close collaboration with the DG's Executive Assistant and the Communications Team
• Develop a focused social media strategy for the Director General and carryout that strategy in the daytoday management of Director General's social media activity with focus on growing the sphere of influence with meaningful and influential connections and interactions. To be done in collaboration with IB's social media team

2.
_Event Support & Media Relations:

_**- Brief Director General on upcoming media opportunities in collaboration with the Communications team, adding value through close contact with Director General.

• In collaboration with the wider comms team, track and analyze media coverage related to the Director General
• Prepare quotations and specify desired angles according to the Director General's preferences on press releases, statements, and other media materials.
• Develop and provide briefings for Director General and other spokespeople (as relevant) for all secured opportunities in collaboration with External Communications team.
• Facilitate and recommend regular media training and coaching for the Director General with the Communications team and agencies.
• Develop media and events planner working with Business Development, and Marketing Communications colleagues to maximize opportunities.

3.
_Stakeholder Engagement and Public Affairs:

_**- Work alongside Director General and Communications team to identify global public affairs priorities and audiences relevant to the Director General's schedule.

• Work alongside Communications team to create public affairs materials that cover the needs of these audiences, as well as create and support opportunities for the IB to engage on a broader range of global public affairs topics.
• Collaborate with internal teams, including business development, marketing, recognition, and assessment to align Director General communication efforts with strategic goals.
• Engage as a member of the External Communications team to strengthen the IB's network and reputation in key growth regions.

4.

_Strategic Communications:

_**- Collaborate with the Director of Marketing and Communications and Global Communications team to ensure consistent messaging across all platforms.

• Execute strategic communication plans to support the Director General's goals and objectives.
• Advise the Director General on the development of compelling narratives and storytelling to highlight the IB's impact on education globally.

5.

_Crisis Management:

_**- In collaboration with the Director of Marketing and