- You will be responsible for the local conceptual and operational translation of the Group marketing and business strategy for your target customer segments.
- You will have functional responsibility for all local marketing activity in your segments and coordinate with local digital growth, content and communication colleagues.
- You will leverage strategic knowledge and understanding of your local markets, indispensable as input for your own and group roles and conduct local customer, market and competitor research, where needed to feed the international and local customer segment marketing strategy and execution.
- You will coordinate activities for the local head of business and personal banking (depending on the customer segments) and other local stakeholders as there are the MD, local legal, compliance and corporate communication.
- You will be the local point of contact for Group marketing, be it for support request to Group marketing for local marketing campaigns, be it Group marketing requests for multidisciplinary group project participation.
- You will execute and optimise (digital) marketing, communication & campaign plans, including a channel and content approach for your customer segment, in full alignment with the group customer segment strategy and campaigns.
- You will execute the group campaigns effectively on a local customized level, you tailor them to local regulation, local media, etc. Moreover, you coordinate specific local marketing campaigns with local agencies.
- be a strategic thinker, analytic, keen on developing strategies and action plans to address findings from external and internal analysis
- craft a forward-looking perspective on pricing and scalability strategies, overseeing the optimization of organizational alignment and mission achievement
- enthusiast for helping co-workers succeed/accomplish their goals.
- have a creative connecting spirit, curious and innovative
- have eye for detail and passion for perfection to shape the future of our commercial channels
- extensive working experience in strategic positioning, developing and executing (digital) marketing and communication initiatives
- extensive digital marketing and communication expertise
- experience in working in a complex, international environment
- experience in dealing with a lot of different stakeholders
- find a sense of meaning in your work
- create positive energy and impact with your co-workers
- build mutual trust and respect in working relationships
- enjoy fulfilment at a professional and personal level
- a salary appropriate to the position, our remuneration policy and your experience
- an attractive pension policy
- a mobility card (including free private travels)
- flexible working hours and the opportunity to work from home
- reimbursement of a company bicycle to the max of 1,500
- 30 holiday days with a 40-hour working week, plus the option of buying 2 weeks of extra holiday days
- extra leave to contribute to voluntary work
- a range of education and training opportunities
- the option to join our collective health insurance
- a working from home allowance per home office day
- suitable home office equipment up to 750 every 5 years
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Segment Marketeer - Driebergen-Rijsenburg, Nederland - Triodos Bank
Beschrijving
Do you want to make a difference and contribute to creating a better world? Are you interested in developing your skills and knowledge, while putting your ideals to work? Join us, we are a frontrunner in ethical banking and global impact investing, and we need people like you to make change happen.
We believe that money can change the world for the better. In fact, our organisation was founded on this belief. Our mission is to create a society that protects and promotes the quality of life of all its members with human dignity at its core.
Currently, were on a journey of implementing new organisational model, which will allow us to better support our customers and further professionalise our ways of working. For digital marketing area this means moving towards uniform and efficient processes and creating single points of responsibility for the group. To make this possible we would like to bring on board a dynamic Segment Marketeer.
Profiel
How you will make a difference
You are a marketeer with a strong marketing communication expertise, who can switch effortless between strategic, tactical and operational levels. You are the local expert of your customer segment, combining local customer and business needs. You can both create a strong local vision as well as implement this in impactful communication concepts with the local customer segment team. As you are the linking pin between the local business and the international commercial team you are a star in stakeholder management and managing a lot of different projects at once.
Together with your team:
What you will bring
Your unique potential and your values matter for us most. We look for people who are self-aware and who think in a holistic way, always conscious about their impact on society, environment, and the economy.
To be successful in this role, you will:
Furthermore, it is expected that you will have:
Your future colleagues
You work in a team of segment marketeers, where everyone is responsible for his or her own international customer segment. You share experience and best practices how to develop your role and knowledge. You report to the team lead strategy & segment marketeers. You work very closely with the strategic marketeers, who also report to the same team lead. You are the linking pin with local business teams and the local marketing team, and work together with them on a daily basis.
Wat we bieden
What we offer you
An inspiring work culture
The most important thing about working with us is that you are part of community that is changing the world for the better. We are constantly improving our work culture to create conditions where every person can thrive, so you are able to:
A comfortable working environment
Our award-winning sustainable head office is based in Driebergen-Zeist, the Netherlands at the Reehorst Estate, just a 3 minutes walk from the train station. Combined with working from home, it is an inspiring place to work and connect with your colleagues.
And of course, great remuneration and working conditions:
Sounds interesting?
If you feel that you want to make a difference, dont hesitate to join the Triodos community by applying for this role.
Everyone is welcome to join us. Our culture is built on values that aim to benefit both society and individuals. We are committed to equity and diversity, and we value everyones perspective. We strive to create an environment in which all co-workers and our broader community can feel safe and included.
The closing date for applications is:
If the role interests you but you still have some questions, please connect with us. If there are any additional adjustments you may need during the application process, please contact us via email:
We also dont want to miss out on candidates who feel they dont exactly match the job description, so if this is a role that sounds interesting to you, and you feel you could add value, please apply
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Who we are
Triodos Bank is a leading expert in sustainable banking, founded in 1980 in the Netherlands, with branches in Belgium, Germany, United Kingdom, and Spain.
Triodos Investment Management is a globally recognised leader in impact investing, that currently manages 20 funds invested in both Europe and emerging markets.
Triodos Regenerative Money Centre is our business unit launched in 2019 with the explicit goal of restoring and regenerating nature and society.
We are a certified B Corp since 2015. is a growing global community of successful and sustainable companies that create positive social impact and change.
We are also one of the founders of , a global network of independent banks using finance to deliver sustainable economic, social, and environmental development.
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Locatie
Driebergen-Rijsenburg (Netherlands)
Publicatiedatum
12 juni 2024
