Junior Copywriter - Rotterdam, Nederland - Academy to Innovate HR (AIHR)

Beschrijving

Full-time - Rotterdam / Amsterdam, the Netherlands

• AIHR is looking for a
  Junior Copywriter. This role is an excellent opportunity for you to learn from top content marketers, hone your marketing skills in an exciting, fastgrowing scaleup, and help us empower and upskill 100,000 HR professionals through innovation and online education.

About AIHR:

Founded in 2016 with the mission to future-proof HR, the Academy to Innovate HR (AIHR) has become the world's market leader in online training for human resources professionals.

We have a global customer base spread across 140+ countries, amongst which are companies like Unilever, Reckitt, Goldman Sachs, Philips, Deloitte, Nike, Heineken, and UBS.

It is our goal to continuously educate 100,000 HR Professionals by the year 2025.

We are an international team of 80+ people, driven by excellence, innovation, and a hunger to grow in everything we do.

As such, we strive to provide the world's best courses and excellent support to our customers while continuously optimizing every aspect of our work.

With over 30 nationalities, our team is diverse, yet we all share a few traits:
we're friendly, enthusiastic, and great team players.

• AIHR is one of the fastestgrowing companies in Europe, so working at AIHR means taking on a lot of responsibility and getting countless opportunities to develop yourself in new areas and craft your own role

Role and Responsibilities:


Your weekly responsibilities will include:

• Creating and sending our weekly blog newsletter;
• Weekly reporting of critical metrics from ongoing activities for performance optimization;
• Writing video descriptions for YouTube and Vimeo;
• Maintaining our website and marketing collateral up to date;
• Sourcing and publishing testimonials and success stories, conducting occasional customer interviews.
• Depending on your interests and aptitude, your role could expand into different projects that go beyond copywriting, such as video scripts, blog articles, web content, downloadable guides, or sales collateral.

You'll be involved in both planning and execution and have the opportunity to learn content best practices for different channels, gain marketing knowledge, and gain an understanding of how content integrates into the function to create cohesive and compelling customer experiences.

• You can unlock limitless opportunities at AIHR through proactive learning and a dedication to excellence. Your potential knows no limits—you have the autonomy to seize as much responsibility as you desire. Keep in mind we uphold high standards and operate at a rapid pace, empowering you to thrive and evolve alongside us.

On a typical day:

Before you know it, it's lunchtime.

You join your colleagues in the office lounge, where you enjoy a fresh, healthy, free meal prepared by our chef Rik.

After catching up with coworkers from other departments, you focus on a new video description for our latest HR podcast.

We are a popular brand in the HR community, and you want to translate the traffic to our YouTube videos into visitors.

You worked with our SEO expert to identify new keywords that you think will capture searches on YouTube and want to try a new CTA and see how it converts.

• It's finally time to close your laptop, happy with a creative and productive day. Since it's Friday, you've decided to stay for the afterwork social to enjoy food and drinks with the diverse group of friends you've made across the company. This week's event is a pub quiz, followed by fun games and chitchat in the office lounge.

Who you are:

You're a highly motivated individual passionate about understanding your audience and crafting impactful content that drives results. You're creative, collaborative, self-organized, and proactive with a can-do attitude. You prioritize well and execute on a deadline. And you pride yourself on your attention to detail and the quality of your work.

You're enthusiastic and looking for an opportunity to learn, grow, and take on new challenges in a dynamic, fast-growing scale-up.

You embrace responsibility and excel at delivering quality results, showcasing your ability to get things done effectively. When there's something you don't know, you're not afraid to seek the answers or ask for help.

You love getting hands-on, experimenting, and measuring, and you want to understand how to translate data into content ideas and plans.

You have:

• 13 years experience in a Marketing role, with a focus on writing;
• Excellent written communication skills in English;
• Familiarity with AP Style;
• Ability to work in a highly structured and outcomefocused way;
• A talent for coordinating with multiple people on a given project;
• Professional or personal writing samples that showcase your craft;

Extra points:

Experience with Illustrator, Photoshop, InDesign, or Canva;

• Experience working in a fast paced scale up company or agency environment.

- **You are currently based