- Support the development and delivery of the commercial marketing strategy
- Work with the Senior Commercial Marketing Manager on the implementation of comprehensive commercial marketing plans aligned with business objectives (onboarding, engagement, retention, upselling, cross-selling)
- Conduct research and analysis to inform audience segmentation strategies and craft customised messaging which resonates with recipients and drives engagement
- Create and manage campaign calendars and collaterals where required
- Brief the delivery teams on the requirements for campaigns, and manage the creation of these through to execution
- Create engaging copy and content to engage our key client audiences
- Utilise technology such as PowerBI, Salesforce and our internal data platform to create reports with insights that help optimise our activity
- Work within Agile frameworks, utilising Asana for planning and task management
- Support the Commercial Marketing team with our proprietary segmentation platform, building sophisticated audience segments and activating campaigns
- Work with the Senior Commercial Marketing Manager to identify and execute opportunities to streamline manual process and increase the volume of automation
- Passionate about using data to make decisions
- Hands-on and a quick learner
- A great team player
- Organized and with great project management skills
- Ambitious and driven
- Someone who thrives in a highly KPI-driven environment
- Creative and enthusiastic, with excellent copy-writing skills
- Experience using marketing automation technology (preferably Eloqua)
- Experience working with databases and audience segmentation
- Ideally you will have experience working in the event or B2B industry
- Experience working with project management tools such as Asana
- Experience with email marketing
- A great understanding of digital communications channels
- Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning
- You are given permission to take 4 days off per year to volunteer with an approved scheme
- You are entitled to 24 days' paid holiday per year, plus one day's paid holiday for your birthday, extra time given at certain bank holidays, and the chance to earn a free day's holiday through charity fundraising
- We offer colleagues net reimbursement for commuting travel. We will reimburse actual costs for public transport
- The official Social Committee is very active in organising social, wellness, diversity and sustainability initiatives
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Senior Commercial Marketing Executive – Maternity Cover - Amsterdam, Nederland - Informa PLC
Beschrijving
Job Description
The Senior Commercial Marketing Executive plays a crucial role supporting the Senior Commercial Marketing Manager in executing strategic initiatives and driving impactful marketing campaigns. Collaborating closely with cross-functional teams, the Senior Commercial Marketing Executive assists in executing campaigns to onboard new and existing clients, increase Customer LTV(Life Time Value) and promote up-selling and cross-selling opportunities. Responsible for the planning, briefing and delivery of collaterals and multi-channel campaigns, they bring a keen eye for detail and a data-led approach to campaign optimisation.
Key Responsibilities:
You Are:
Qualifications
Additional Information
You'll receive...
With an experienced and professional team, this role provides you with the opportunity to be highly impactful. The scale and ambition of the Pharma business gives rise to a variety of interesting and important projects.
Alongside a competitive salary, Informa also offers the following employee benefits:
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