Director, Digital Reputation Strategy - Amsterdam, Nederland - Philips International

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Director, Digital Reputation Strategy

Apply locations Amsterdam time type Full time posted on Posted 4 Days Ago job requisition id

Job Title

Director, Digital Reputation Strategy

Job Description

Job summary:

The Director of Digital Reputation Strategy is responsible for establishing an integrated and digital-first communications infrastructure within Philips' global Communications & Brand function. This role focuses on bringing together reactive and proactive digital communications activities to effectively manage and enhance reputation. The ideal candidate will possess a strong understanding of digital communications, stakeholder management, project management, and the ability to collaborate across departments to optimize communication strategies.

Your responsibilities:

• Develop and implement a new infrastructure and operational model across the Communications & Brand function. This model should seamlessly integrate social, digital, owned, and paid channels to enhance existing reactive and proactive communications strategies.
• Leverage monitoring and analytics tools to inform reactive and proactive communications strategy and approach to wide-ranging external audiences.
• Collaborate with internal teams to align communication strategies with business objectives and ensure consistency in messaging.
• Develop strategies that are scalable and adaptable for rollout across different regions. Work closely with regional teams to customize communication approaches based on local requirements while maintaining alignment with overarching goals.
• Create and curate audience-centric content and user journeys and manage a digital platform to strengthen Philips' reputation aligned with the company's goals and objectives.
• Effectively project manage the implementation of the digital reputation strategy to lead, plan, and optimize communication initiatives. Set clear objectives, establish timelines, allocate resources effectively, and monitor progress to ensure successful implementation of projects.
• Collaborate with and manage external agency partners to leverage their expertise and resources, providing direction, and ensuring alignment with objectives and standards.
• Conduct benchmarking exercises to assess the effectiveness of communication strategies against industry standards and competitors. Use benchmarking insights to drive continuous improvement.

Your team:

You report to the Head of the Communications Center of Excellence (CCoE). The CCoE is a team of communication specialists who oversee global Philips strategic communications planning and programs, content strategy and creation, social and digital channel management and related measurement. It is part of the global Communications & Brand function.

To succeed in this role, you should have the following:

• Minimum 10 years professional experience in digital communications, reputation management or related roles.
• Master's degree in communications or a related field.
• Strong understanding of social media platforms, digital marketing strategies, and analytics tools, including SEO, SEA and paid social.
• Demonstrated ability to lead cross-functional teams and manage complex projects from inception to completion.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Near-native level of English, excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Familiarity with regulatory requirements and compliance standards in healthcare communications.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .

• Discover our rich and exciting history .

• Learn more about our purpose .

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .

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At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people's health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

We're committed to building a diverse and inclusive workplace culture where people feel heard, valued and connected. Because we know the possibilities are unlimited when people feel empowered to grow and succeed together.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members , marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact , option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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