Brand Engagement Manager Cardiovascular - Amsterdam, Nederland - Novartis

Beschrijving

About the Role: The Brand Engagement Manager at Novartis manages and is responsible of the Brand marketing Dutch plan in Cardiovascular, including effectively execution on prioritized tactics, monitoring of the agreed strategic tactical plans to ensure the growth of the Brand across all Dutch Squad team functions within agreed budgets.

You will be an active member in high-performing strategic and accountable Brand engagement Team including Brand engagement Lead, Digital engagement manager and Project engagement manager and be a member of the high-performing strategic and accountable cross functional squad TA team, which includes sales, marketing, strategic account management, and brand digital engagement.

Key responsibilities:


Your responsibilities include, but are not limited to:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with Marketing and Medical teams to maximize activities:
• Scout centers, KOLs and OLs by disease within assigned territory
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory