Strategic Insight Manager - Amsterdam Zuid, Nederland - Heineken Nederland

Heineken Nederland

Geverifieerd bedrijf

Amsterdam Zuid, Nederland

2 weken geleden

Geplaatst door:

Daan Van den Berg

werver van beBee

Beschrijving

Location:
Amsterdam office

Parttime/fulltime:
Preference is 40h

Do you have a solid background in Consumer research, Brand Building and Media? Do you want to drive growth through consumer insight? Then we are looking for you

Your contribution as Global Strategic Insights Manager, Marketing Excellence is essential to driving consumer and market understanding deeper into the heart of the company.

In this role you will:

Own the methodology and protocols for how we measure brand power, penetration & creative quality
Be the Insights partner to the Marketing Excellence Team driving transformation in ways of working and thinking

Your working environment
The Global Strategic Insights team build insight capability, democratizes insights, develops foresight and drives consumer centricity.

As Global Strategic Insights Manager Marketing Excellence you will report to Senior Strategic Insight Manager and your position is based in Amsterdam.

Your profile

For this role we are looking for someone who has expertise in consumer research, brand building and media and has the passion, knowledge and influencing skills to drive change in the organization.

10+ years'experience in FMCG and/ or Market Research agencies with broad exposure across CMI/ Business Analytic methodologies and tools
Self starter, highly driven and internally motivated. Must have a strong sense of curiosity, learning, and desire to do things better than status quo
Experience in managing or executing and conducting both qualitative and quantitative research preferably in the field of brand, media & creative
Comfortable and able to navigate in a highly complex, multicultural and political corporate environment
Ability to translate research findings into concrete and pragmatic business guidance
Knowledgeable about Marketing and sales frameworks and principles.
Good people and stakeholder management skills. Strong influencing skills
Strong verbal and written skills
Strong analytical skills. Able to interpret, synthesize and draw actionable recommendations from complex and different sources of insights and data