Senior Marketing Consultant - Muiden, Nederland - MasterCard

Beschrijving

Our Mission

We strive to build connections and fuel a diverse digital economy that benefits everyone, everywhere. Our goal is to ensure that transactions are secure, straightforward, intelligent, and accessible to all. By leveraging secure data, fostering partnerships, and working with passion, we develop innovative solutions that empower individuals, financial institutions, governments, and businesses to achieve their full potential. Our culture, guided by our decency quotient (DQ), shapes everything we do, both internally and externally. We promote an inclusive environment that values the unique strengths, perspectives, and experiences of every employee. We firmly believe that our diversity makes us a stronger team - one that drives innovation, makes sound decisions, and delivers superior business outcomes.

Position Title and Overview

Senior Marketing Consultant (Fluent in Dutch) Associate Managing Consultant, Advisors - Marketing

Advisors Client Services, Data & Services Mastercard Data & Services offers cutting-edge data analysis and services to Fortune 500 companies, government entities, and non-profit organizations, enabling them to make high-impact business decisions and expand their reach. Our Advisors Client Services team merges traditional management consulting with Mastercard's extensive data resources, proprietary platforms, and technologies to deliver clients with strategic insights and recommendations that drive value. Working with a diverse global clientele spanning various industries such as banking, payments, retail, and dining, Mastercard Advisors is at the forefront of innovation and data-driven decision-making.

The Advisors Client Services division specializes in five key areas: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants take charge of designing and executing strategic marketing campaigns and initiatives for clients. Leveraging customer data, they offer in-depth expertise in direct marketing across multiple channels, analyzing campaign performance and refining approaches to optimize marketing effectiveness.

Positions for various specializations and career levels are open and detailed in separate job listings. We encourage individuals to explore our consulting specialties to identify opportunities that align with their background and expertise and to submit applications for roles that best fit their skill set:

Roles and Responsibilities

Client Impact

Manage project deliverables and oversee multiple project streams spanning diverse industries and problem scenarios
Contribute to crafting marketing strategies and campaigns for large-scale regional and global clients by leveraging technology and data insights
Cultivate strong partnerships with client managers, serving as a reliable and trusted collaborator

Team Collaboration & Culture

Formulate robust business proposals and deliver impactful client presentations
Organize and structure work effectively, overseeing the tasks of junior project delivery consultants to devise marketing strategies and generate insights, as well as prepare presentations
Lead internal and external meetings, and manage project activities independently or in collaboration with others
Collaborate with internal Mastercard teams, including Product and Business Development units, to enhance the organization's intellectual assets and drive solution development
Progress from coaching to empowering team members to take ownership of day-to-day project management in client engagements, while also providing guidance to junior consultants

Qualifications

Basic qualifications

Bachelor's degree with practical experience in marketing and campaign projects focusing on areas such as marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launches, ad-tech and mar-tech ecosystems, offline marketing campaigns, media planning and management, direct marketing initiatives
Demonstrated experience managing tasks or project components in a collaborative team environment involving external partners
Language Skills: Ability to articulate complex concepts effectively in English and Dutch, both verbally and in writing
Track record of managing relationships with clients or internal stakeholders and vendors
Proficiency in Word, Excel, and PowerPoint applications
Capability to handle multiple responsibilities across various clients in a fast-paced, deadline-oriented setting
Authorization to work in the country of application and travel as necessary based on business requirements

Preferred qualifications

Additional experience in marketing from an agency setting, encompassing fields such as search engine optimization, search engine marketing, video production (including scripting, storyboarding, and content creation), marketing content creation, usability testing and experience research, print production management
Proficiency in global supply chain management practices, including identifying new suppliers and evaluating third-party production vendors
Experience with data visualization tools like Tableau and Power BI
Proven ability to develop and implement solutions and measure their impact on client businesses
Track record of managing tasks or project components in a collaborative team environment involving external partners
Experience in coaching junior project delivery consultants
Relevance in industry-specific domains and practical experience in product, sales, or marketing technologies
MBA or Master's degree with a focus on marketing or digital domains (not mandatory)

Organizational Security Responsibility

All interactions linked to accessing Mastercard resources, information, and networks carry inherent organizational risks. Therefore, every individual associated with or employed by Mastercard bears the responsibility for information security and must:

• Adhere to Mastercard's security protocols and standards;
• Safeguard the confidentiality and integrity of accessed information;
• Report any suspected breaches or violations of information security; and
• Complete mandatory security training modules periodically in line with Mastercard's directives.