Digital Marketing Coordinator - Amersfoort, Nederland - Gibson Brands Inc.

Beschrijving

Gibson Brands, the world's most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years.

As a 130-year-old start-up, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.

The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, KRK Systems, and Mesa/Boogie.

Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.

Are you ready to help us share our sound?

As the
Digital Marketing Coordinator you will be responsible for leading our overall digital marketing efforts to identify opportunities and analytical solutions to advance Gibson's mission, priorities, and omni-channel growth strategy.

With a focus on 3rd party eCommerce platforms, you will ensure an amazing customer experience while maintaining the high merchandising and branding standards Gibson has become famous for.

Reporting to the DTC Director you will be part of an organizational priority team that will be pivotal to the success of our Direct To Consumer goals and objectives.

Your main duties will be:

• Manage all digital marketing investments across both Gibson eCommerce and marketplaces to ensure that the right consumers are going to the right platform.
• In collaboration with the performance marketing agency, you will run campaigns across Google & Meta to support the growth of eCommerce revenue.
• Provide expertise in analyzing and managing paid social media opportunities whilst maintaining the visibility of owned social through collaboration with internal teams. Work towards measurable ROI based on insights and analytics.
• Work with Reverb global teams to identify and maximize promotional opportunities and achieve continuous improvement of the brand's performance via the platform.
• Collaborate with the Sales & Marketing Coordinator to research and compile product specifications and copies of products to be sold via Reverb.
• Work closely with the multimedia content producer to ensure correct product images and content are created and uploaded.
• Work closely with the Finance, service, and logistics teams to ensure sales are processed and delivered in a timely manner and returns/refunds are handled appropriately.
• Meet internal goals and objectives around sales through the marketplace
• Assist with strategy around set up and maintenance of new marketplace channels going forward.
• You may also be asked to perform other duties that are reasonable within the area of expertise.

Do you have the following skills and knowledge:

• BA in Marketing, Business, Communications, or related discipline.
• 2+ years of eCommerce or marketingbased project management
• Fluent in English and pre for regional language.
• Ability to work with tight deadlines.
• Ability to influence the matrix to get the resources needed to reach targets
• Category management experience to support and guide dealers on what to sell and how to sell for the entire category of products
• Merchandising experience
• Experience with social media communications and how to maximize the messaging to new and potential clients experience.
• Previous experience managing digital marketing channels with a focus on ROAS & conversion.
• Good communication skills
• Ability to bring knowledge across
• Experience across Meta & Google campaigns.
• Ability to create reporting documents, read dashboards, and take away learnings for future campaigns.
• Analytical thinking, able to use data to drive decisions and make changes to structure/product/set up, etc.
• Previous experience managing marketplace accounts e.g. Reverb/Amazon would be desirable.

- 'Can-do' & problem solving attitude, ability to think outside the box to get around potential roadblocks.

• Experience using ERP systems such as D365 is desirable.

We are looking for somebody who is:

• Assertive, action-oriented attitude with the ability to work both independently in a self-disciplined manner and collaboratively in a fast-paced team environment.
• Ability to navigate ambiguity, solve problems, and implement processes to support an environment of continuous improvement.
• Musically inclined with an interest in music culture and community.

Is it also nice to know what we offer:

• Hybrid working option (2 days from home/3 days at the office)
• Flexible working hours
• Market conform salary
• Annual performance based Bonus
• 25 paid holidays per year based on a fulltime contract
• Informal, supportive, and international work environment
• Company Pension
• Optional Health Insurance and lease a bike plan

**Is this your profile and you can't wait to start rocking, don't be shy and send us your r