Wout van Aken

Passionate professional with a strong background in the gaming industry and digital environments. Skilled in team leadership, roadmap planning, stakeholder communication, and coordinating complex workflows across cross-functional teams. Known for a structured approach, clear communication, and delivering results in both commercial and community-driven projects.

Producer | Community Manager
Skylords Reborn                                                                                                           
• Managing the project direction for a community-driven RTS game with 135,000+ players.
• Leading a remote team of 50 volunteers, defining the roadmap and overseeing game development.
• Released 16 major and 9 minor patches, improving game stability and content delivery.

Content Strategist                                                                                                       
Get Interactive                                                                                                                                   
• Coordinated brand overhaul and aligned project timelines across teams. 
• Created SEO-optimized content and developed materials for client pitches and internal documentation.
• Analyzed and reported campaign results to stakeholders using Google Analytics and data-driven insights.

Online Marketeer | Web Designer 
Boardgame Store ’T Lab
• Designed & optimized e-commerce platform, improving SEO ranking (14th → 2nd).
• Implemented digital marketing campaigns that increased sales and visibility through performance tracking.

Brand Manager | Content Marketeer                                                                                                      
Bigben Benelux
• Coordinated multi-channel campaigns for Bigben, Nacon, and Square Enix 
• Collaborated with media agencies and stakeholders, ensuring brand consistency and consumer engagement.
• Oversaw creation, localization, and production timelines for marketing assets.

Category Manager | Branded Content Coordinator                                                               
Reshift
• Monitored KPIs, A/B testing, and keyword research to improve site navigation and customer journey optimization.
• Managed branded content campaignsand deadlines, coordinating with internal & external stakeholders.
• Oversaw budget allocation and asset management for gaming brands like Power Unlimited.

Brand Manager Gaming                                                                                                        
Bol.com
• Key contact for Nintendo, Bandai Namco, Ubisoft, and other major suppliers.
• Led marketing campaigns & promotions, ensuring alignment with sales strategies.
• Improved customer experience, reducing service inquiries by 80%.
• Grew Twitter following (10K → 28K) via strategic social media engagement.

Bachelor of Business Administration | Commercial Economics
Amsterdam University of Applied Sciences

Minor Business English
Amsterdam University of Applied Sciences

Professional Scrum Master I (PSM I)                                                                                               
Scrum.org