
Veronika Lopatina
Marketing / Reclame / Public Relations
Over Veronika Lopatina:
Recent graduate with a Master's in Communication Science, passionate about delving into human behavior and sociology. Adept in design applications like Figma and well-versed in various research tools. Proficient in statistical analysis using SPSS and SQL, with a strong foundation in research methodology. Eager to apply research expertise towards creating user-centric experiences and innovative solutions.
Ervaring
Communication & Media, Intern, MVSA Architects (Sep 2022 — Mar 2023)
• Crafted dynamic presentations and compelling social media content tailored to architectural audiences.
• Conducted user analysis to inform communication strategies, leveraging insights for user-centric design.
• Played an integral role in preparing award-winning competition applications, enhancing the firm's reputation within the architectural community
Process Manager Assistant, RBI Concept (Feb 2021 — Jun 2021)
• Conducted in-depth employee interviews, developing a nuanced understanding of organizational dynamics.
• Assisted in the development and implementation of process improvement strategies, enhancing overall operational efficiency.
Opleiding
Master of Science - MS, Communication Science, University of Twente (Sep 2021 — Aug 2023)
Key modules:
• Communication Studies Theories
• Design & Behaviour Change
• Statistics
• Research Methods
• User Support
Master's Thesis: "Awed by a website: Using awe in the design of an architectural company's website to elicit emotional responses from users”
Bachelor's degree, Quality Management, Saint-Petersburg State University of Economic (Sep 2017 — Jun 2021)
Key modules:
• Total Quality Management (TQM)
• Quality Auditing
• Management
Bachelor's Thesis: "Implementation of process approach in business service organizations”
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