Shazril Adry Azmi

Multidisciplinary digital product and marketing professional with 5 + years of experience driving SEO growth, content strategy, and web innovation in international markets. At Rollz International, I serve as a cross-functional link between R&D, Marketing, and Sales, leading digital projects, optimizing workflows, and launching user-centric campaigns. Passionate about data-driven decision-making, process improvement, and turning complex technical details into impactful user experiences.

I’m a multidisciplinary digital product and marketing professional with over 4 years of experience in SEO, CRO, content strategy, and digital performance across international markets. My current role at Rollz International extends beyond Digital Product Management—I act as a key link between Research & Development, Marketing, and Sales to ensure product communication, campaigns, and strategy are aligned across departments.

I’ve led the development and optimization of multiple international websites, implemented A/B testing and conversion tools, streamlined translation workflows with Adobe InCopy, and driven growth across Google Ads, email marketing, and SEO. I’ve also played a central role in product launches, UX improvements, and digital innovation—from chatbots to booking plugins—all aimed at improving engagement and conversion.

With a hands-on approach, data-driven mindset, and collaborative nature, I bring both structure and creativity to teams aiming to scale brand presence and customer experience.

Bachelor’s in Marketing – Built foundational expertise in strategic marketing, communication, and consumer behavior, supporting your transition into digital product and marketing roles.

On-the-Job Technical Upskilling – Gained hands-on experience in:

SEO & SEM (Google Ads, GA4, GSC, Ahrefs) through international website optimization, keyword strategy, and campaign analysis.

CRO & A/B Testing via WordPress development, UX enhancements, and performance testing tools like VWO and Clarity.

Content Strategy & CMS Tools including WordPress (Elementor), Adobe InCopy, and content coordination across internal teams.

Data Analytics & Reporting with GA4, Looker Studio, HubSpot CRM integration, and heatmap behavior tools.

Agile Workflows through collaboration with outsourced developers, SEO/SEA specialists, and cross-functional marketing teams.

Automation & Workflow Optimization – Introduced tools like booking plugins, chatbots, and translation workflows (InCopy), improving process efficiency and lead conversion.