Philippa Carr

Executive |  Integrated Brand Strategy & Execution Director 

Results-oriented and dynamic leader with 25 years’ experience in Integrated Brand Strategy, Execution & Leadership of high value Lifestyle, FMCG, Retail & Beauty Accounts, within the integrated marketing sphere of services.

 An experienced All Rounder with a passion for 360- degree Brand & Shopper Strategy, while highly skilled at the  Management & Execution thereof.

Highly creative, strategic and visionary thinker, rooted in Operations & Execution, while Commercially Driven.

 My value is the unique combination of Strategic Thinking, Execution Excellence and Commercial Motivation.

Proactive leader well versed in leading, managing and motivating high performance teams to attain business objectives in a fast-paced environment. Demonstrated success at generating revenue through strategic, highly innovative integrated brand strategy & execution campaigns, within emerging and developed markets.

Collaborative leader, skilled at fostering and maintaining strong professional relationships with clients, customers, vendors, cross-functional teams, key stake holders and executive management. Innovative problem solver adept at leveraging critical thinking to address and mitigate issues in a prompt manner. 

Solutions Driven.  Articulate communicator well versed in crafting award winning, high value, high profile brand campaigns within Beauty, Lifestyle, FMCG and Retail.   Thrives in a challenging and dynamic environment.

Luxury Brand Experience. Lifestyle Brand Experience.  Global Brand Experience.  Retail Experience.

In 10 years I helped build up a small brand activation agency in South Africa, with an annual billing of R2m, into one of the biggest Brand Activation agencies in South Africa, with an annual billing of R50m in 2020.

Higher National Diploma in Marketing | University of the Witwatersrand, Johannesburg 

Higher National Diploma in Public Relations | University of the Witwatersrand, Johannesburg