Natalia Shiriaeva

Aspiring UX/UI designer with 3+ years of experience working with product teams as a UX writer and content editor. Worked on B2B and B2C services in telecommunication and educational technology. 
Participated in multiple projects across the product lifecycle with a user-centric and data-driven approach, achieving real business goals with measurable results.

Freelance UX/UI designer 
March 2023 ― now

• Designing a time-tracking app that integrates various time management methods. Conducted user research, designed informational architecture, wireframes, and UI; collaborated with developers to ensure a seamless user experience.


Tele2 Russia 
Telecommunication company with 40M+ customers and 20M+ website MAU

UX writer 
January 2021 — January 2022

• Collaborated with four cross-functional product teams to design and launch new features, data plans, and monthly promotions.
• Conducted research (UX audit, competitive analysis, A/B testing, usability, user interviews).
• Participated in the redesign of two major sections of the Tele2 website (personal account and additional services), resulting in a 33% activation rate increase.
• Designed a chatbot for client support, which reduced the workload on the department by 50%.
• Created a Tele2 UX writing guide from scratch and trained designers and product teams to work with it. Integrated the guide into the design system.
• Drove the vision, strategy, and execution of UX text in the company by organizing workshops, creating documentation, and building processes to align stakeholders' needs with UX-team resources.


Yandex (Yandex Schoolbook) 
Online educational platform for schools used by more than 200K teachers and 4M students

Content designer 
January 2019 — December 2020

• Managed a 3 person team responsible for marketing and product mailings, the main tool for user activation and retention.
• Developed 5 online trainings for teachers, along with a team of psychologists and specialists in instructional design, resulting in over 100,000 people taking the trainings.
• Designed surveys and conducted interviews for research of teachers' burnout (38K participants). Designed a report and an infographic based on the results of the research.
• Designed and wrote an email chain that achieved a 5% reactivation rate among inactive users.
• Redesigned the weekly product emails based on research I conducted, resulting in a 3% increase in open rate and a 5% increase in CTR.
• Collaborated with a design team to develop effective landing pages, overseeing the information architecture and content writing.


Publishing house “Chance” 
International publishing house specializing in the publication of Chinese literature

Editor 
September 2016 — December 2018

• Launched the editorial board for educational literature.
• Published 47 books, 20 of which had a second printing.
• Trained interns for editorial positions.

Online bootcamp in UX design by Yandex, March — Dec 2022

BA in Publishing and Editing, 2017 
Moscow State University of Printing Arts